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Platform161

Platform161

Real-time bidding and header bidding platform for programmatic advertising. Platform161 scripts participate in Prebid.js auctions and deliver targeted display ads on publisher sites across European markets.

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Overview

Platform161 is a programmatic advertising platform specializing in real-time bidding and header bidding for European markets. Its scripts participate in Prebid.js auctions to bid on and deliver targeted display advertisements on publisher websites. The platform connects advertisers with publisher ad inventory through programmatic exchanges.

What This Script Does

  • Participates in header bidding auctions via Prebid.js to compete for ad impressions
  • Delivers targeted display advertisements into publisher ad slots
  • Sets cookies to identify users for frequency capping and audience targeting
  • Tracks ad impressions, clicks, and viewability for campaign reporting
  • Syncs user identifiers with demand-side platforms and data exchanges
  • Processes bid requests containing page context and audience signals

Consent & Compliance

Category: Marketing

Platform161 is a programmatic advertising platform. Its core function is serving targeted ads, tracking ad performance, and participating in real-time bidding auctions that involve user data sharing across advertising exchanges.

  • GDPR: Consent required. Participates in programmatic advertising with cross-platform user identification and data sharing.
  • CCPA: Qualifies as sale/sharing of personal information for advertising purposes.
  • ePrivacy: Consent required for advertising cookies and cross-site tracking.

Should You Block This Without Consent?

Yes. Platform161 is a programmatic advertising platform that serves targeted ads and shares user data across advertising exchanges. Block until marketing consent is obtained.

Is Platform161 GDPR compliant?

Platform161 typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Platform161 can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Platform161, not on Platform161 itself.

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Consent Categories

Marketing

Also Known As

platform161platform 161RTB platform Europeheader bidding Europeprogrammatic display ads

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

Platform161's trackers are occasionally seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

creative-serving.comMarketing

creative-serving.com is a marketing domain operated by Platform161, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.

Frequently Asked Questions

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Manage consent for Platform161

ConsentStack automatically detects and manages Platform161 trackers so your site stays compliant with global privacy regulations.

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