ActionIQ

Overview

ActionIQ is an enterprise customer data platform (CDP) that helps large organizations unify customer data from disparate sources, build sophisticated audience segments, and activate those segments across marketing channels. The platform is designed for enterprise-scale operations at companies with complex data ecosystems, enabling marketing, analytics, and data teams to collaborate on audience strategy without relying on engineering resources for every query.

What This Script Does

ActionIQ's client-side scripts are deployed on websites to capture real-time behavioral events that feed into the platform's unified customer profiles. The scripts track a broad range of visitor interactions: page views with full URL and referrer context, product browsing and category navigation on e-commerce sites, search queries, content engagement signals, form interactions, click events on key elements, and custom events defined by the site operator.

Each captured event is enriched with session metadata including timestamps, device characteristics, browser information, and geographic indicators. When visitors are authenticated, the script links all behavioral data to their known customer profile in ActionIQ, merging anonymous browsing history with identified customer records. For anonymous visitors, the script maintains a persistent identifier via cookies to build behavioral profiles that can be retroactively associated with a customer record upon identification.

This behavioral data combines with data from other connected sources — CRM systems, transactional databases, email platforms, loyalty programs — within ActionIQ's platform to create comprehensive customer profiles. These profiles power real-time personalization on the website, audience segmentation for targeted campaigns, and audience syndication to advertising platforms for lookalike modeling and retargeting.

Consent & Compliance

ActionIQ scripts are marketing and analytics technology. They collect detailed behavioral data to build customer profiles that drive personalized marketing, audience targeting, and advertising activation. This is non-essential data processing from the visitor's perspective — the scripts serve the organization's marketing objectives rather than providing functionality the visitor has requested.

The persistent identification of visitors, cross-session behavioral tracking, profile building, and use of collected data for advertising targeting all require informed consent under GDPR, ePrivacy, and comparable privacy frameworks. The fact that the data may also flow to advertising platforms for retargeting further reinforces the consent requirement.

Should You Block This Without Consent?

Yes. ActionIQ scripts collect behavioral data for customer profiling and marketing activation, requiring visitor consent before loading.