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Attribution

Attribution

Attribution is a multi-touch marketing attribution platform. Its scripts track visitor journeys across channels and touchpoints by setting persistent cookies, collecting page view and interaction data, and sending it to attribution models that assign conversion credit.

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Overview

Attribution helps marketing teams understand which channels, campaigns, and touchpoints contribute to conversions. Rather than giving all credit to the last click before a purchase, the platform distributes conversion credit across the entire visitor journey — from initial awareness through to final action.

The platform achieves this by maintaining a detailed record of each visitor's interactions across marketing channels. Its scripts set persistent cookies that follow visitors over extended periods, capturing every ad click, organic search visit, email open, and social media referral. This comprehensive journey data feeds into attribution models that calculate each channel's contribution to revenue.

What This Script Does

  • Sets persistent first-party cookies to identify visitors across sessions and channels
  • Captures page views, referral sources, UTM parameters, and click identifiers
  • Records interaction data at each marketing touchpoint in the visitor journey
  • Sends collected journey data to Attribution's servers for multi-touch modeling
  • Tracks conversion events and maps them back to contributing touchpoints
  • Collects device and browser information for cross-device attribution analysis

Consent & Compliance

Attribution's core function is tracking visitor behavior across sessions and channels using persistent cookies — a clear tracking activity under GDPR and ePrivacy. The script collects referral sources, click IDs, device information, and browsing patterns over extended periods. This data is used to build detailed visitor journey profiles for marketing optimization. Consent is required before deploying these scripts in jurisdictions with cookie consent laws.

Should You Block This Without Consent?

Yes. Attribution is a marketing analytics platform that sets persistent tracking cookies and builds detailed visitor journey profiles across channels and sessions for advertising optimization purposes.

Is Attribution GDPR compliant?

Attribution typically loads analytics and marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Attribution can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Attribution, not on Attribution itself.

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Consent Categories

AnalyticsMarketing

Also Known As

attribution appattribution.commulti-touch attribution toolmarketing attribution platformattribution trackingconversion attribution

Industries

Arts and EntertainmentTV Movies and StreamingBusiness and Consumer ServicesMusicComputers Electronics and Technology

Tracked Domains (1)

attribution.comAnalytics

attribution.com is an analytics domain operated by Attribution, used to measure visits, sessions, and on-site behavior.

Frequently Asked Questions

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ConsentStack automatically detects and manages Attribution trackers so your site stays compliant with global privacy regulations.

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