Free whiteglove setup from a ConsentStack Concierge
Freshpaint

Freshpaint

Freshpaint is a HIPAA-compliant customer data infrastructure for healthcare companies. Scripts capture user behavior events from web applications and route them to analytics, marketing, and CRM tools while enforcing patient data protection rules. Designed to let healthcare organizations use modern analytics without violating HIPAA.

Back to Vendor Library

Overview

Freshpaint is a HIPAA-compliant customer data infrastructure platform designed for healthcare organizations. It captures web behavior events and routes them to analytics, marketing, and CRM tools while enforcing patient data governance rules.

What This Script Does

The Freshpaint script captures user interaction events on web pages including page views, clicks, form interactions, and custom events. It collects browser metadata, session information, and page context. Freshpaint's governance layer can redact or filter protected health information (PHI) before forwarding data to connected third-party destinations. The script sets cookies or uses localStorage for visitor identification and session tracking. Data is sent to Freshpaint's servers where governance rules are applied before distribution to configured analytics and marketing platforms.

Consent & Compliance

  • Consent Category: Analytics
  • Cookies/Storage: Sets first-party cookies for visitor identification and session tracking. Uses localStorage for event queuing.
  • GDPR/ePrivacy: Requires consent. Despite HIPAA compliance features, Freshpaint collects behavioral data and sets non-essential cookies for analytics purposes. HIPAA compliance does not exempt the script from ePrivacy consent requirements.
  • CCPA: Behavioral data collection constitutes personal information. While Freshpaint acts as a service provider, downstream data routing to marketing platforms may trigger sharing obligations.

Should You Block This Without Consent?

Yes. Freshpaint collects behavioral analytics data and sets tracking cookies. While its HIPAA governance features are valuable for healthcare organizations, the underlying data collection mechanism requires consent under GDPR/ePrivacy. Block until analytics consent is granted.

Is Freshpaint GDPR compliant?

Freshpaint typically loads analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Freshpaint can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Freshpaint, not on Freshpaint itself.

Visit website

Consent Categories

Analytics

Also Known As

FreshpaintHIPAA analyticshealthcare CDPhealthcare data privacypatient data trackingHIPAA compliant analytics

Industries

Artificial Intelligence and Machine LearningComputers Electronics and Technology

Tracked Domains (2)

cdn.freshpaint.ioAnalytics

cdn.freshpaint.io is an analytics domain operated by Freshpaint, used to measure visits, sessions, and on-site behavior.

perfalytics.comAnalytics

perfalytics.com is an analytics domain operated by Freshpaint, used to measure visits, sessions, and on-site behavior.

Frequently Asked Questions

Related Vendors

Chatbase
Chatbase
Chatbase embeds AI-powered chatbot widgets on websites trained on custom business content such as documentation and FAQs. Scripts render the chat interface, transmit user messages to Chatbase servers for processing, and return generated responses within the embedded conversation window.
involve.me
involve.me
involve.me is an interactive content platform for building quizzes, surveys, calculators, and lead capture forms. Scripts embed these interactive widgets on websites to engage visitors and collect user-submitted data. They set cookies to track conversion funnels and store partial completion state across sessions.
Attribution
Attribution
Attribution is a multi-touch marketing attribution platform. Its scripts track visitor journeys across channels and touchpoints by setting persistent cookies, collecting page view and interaction data, and sending it to attribution models that assign conversion credit.
GrowthBook
GrowthBook
GrowthBook is an open-source feature flagging and A/B testing platform. Its scripts assign website visitors to experiment variants using deterministic hashing, track conversion events, and report results. Scripts set cookies or use local storage to persist variant assignments across sessions for consistent experiences.
Microsoft Clarity
Microsoft Clarity
Microsoft Clarity is a free behavioral analytics tool providing session recordings, heatmaps, and scroll maps. Scripts capture every user interaction including clicks, scrolls, and rage clicks, and replay sessions in the Clarity dashboard. No personally identifiable information is transmitted.
Umami
Umami
Umami is an open-source, privacy-focused web analytics tool designed as a simple alternative to Google Analytics. Scripts collect page views and custom events without cookies or cross-site tracking. All data is self-hosted and anonymized, making it inherently GDPR-compliant.

Manage consent for Freshpaint

ConsentStack automatically detects and manages Freshpaint trackers so your site stays compliant with global privacy regulations.

Get started free