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Woopra

Woopra

Woopra is a customer journey analytics platform that stitches together behavioral data from websites, apps, and CRM systems into unified individual user profiles. Scripts track custom events and identify returning visitors to enable longitudinal customer journey analysis.

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Overview

Woopra is a customer journey analytics platform that combines behavioral data from websites, apps, and CRM systems into unified individual user profiles. It enables longitudinal tracking of customer journeys across touchpoints.

What This Script Does

  • Tracks page views, clicks, form submissions, and custom events defined by the site operator
  • Identifies returning visitors using persistent cookies and attempts to match anonymous sessions to known user profiles
  • Sends behavioral data to Woopra servers where it is stitched into individual customer journey timelines
  • Integrates with CRM and marketing automation systems to enrich user profiles with cross-platform data
  • Supports real-time visitor monitoring and segmentation

Consent & Compliance

  • Category: Analytics
  • GDPR: Requires consent due to persistent user identification, cross-platform profile building, and behavioral tracking that constitutes profiling under GDPR
  • CCPA: Individual user tracking and profile building require disclosure and opt-out rights
  • ePrivacy: Consent required for persistent identification cookies and behavioral tracking

Should You Block This Without Consent?

Yes. Woopra builds persistent individual user profiles by tracking behavior across sessions and platforms. This goes beyond basic analytics and constitutes profiling that requires explicit consent.

Is Woopra GDPR compliant?

Woopra typically loads analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Woopra can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Woopra, not on Woopra itself.

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Consent Categories

Analytics

Also Known As

Woopracustomer journey analyticsbehavioral analyticsuser profilingCRM analyticscross-platform tracking

Industries

Computers Electronics and Technology

Tracked Domains (2)

woopra.comAnalytics

woopra.com is an analytics domain operated by Woopra, used to measure visits, sessions, and on-site behavior.

static.woopra.comAnalytics

static.woopra.com is an analytics domain operated by Woopra, used to measure visits, sessions, and on-site behavior.

Cookies Woopra Sets (1)

wooTracker

Woopra customer-journey analytics visitor identifier.

Frequently Asked Questions

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