Woopra

Woopra

Woopra is a customer journey analytics platform that stitches together behavioral data from websites, apps, and CRM systems into unified individual user profiles. Scripts track custom events and identify returning visitors to enable longitudinal customer journey analysis.

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Overview

Woopra is a customer journey analytics platform that combines behavioral data from websites, apps, and CRM systems into unified individual user profiles. It enables longitudinal tracking of customer journeys across touchpoints.

What This Script Does

  • Tracks page views, clicks, form submissions, and custom events defined by the site operator
  • Identifies returning visitors using persistent cookies and attempts to match anonymous sessions to known user profiles
  • Sends behavioral data to Woopra servers where it is stitched into individual customer journey timelines
  • Integrates with CRM and marketing automation systems to enrich user profiles with cross-platform data
  • Supports real-time visitor monitoring and segmentation

Consent & Compliance

  • Category: Analytics
  • GDPR: Requires consent due to persistent user identification, cross-platform profile building, and behavioral tracking that constitutes profiling under GDPR
  • CCPA: Individual user tracking and profile building require disclosure and opt-out rights
  • ePrivacy: Consent required for persistent identification cookies and behavioral tracking

Should You Block This Without Consent?

Yes. Woopra builds persistent individual user profiles by tracking behavior across sessions and platforms. This goes beyond basic analytics and constitutes profiling that requires explicit consent.

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Consent Categories

Analytics

Also Known As

Woopracustomer journey analyticsbehavioral analyticsuser profilingCRM analyticscross-platform tracking

Industries

Computers Electronics and Technology

Tracked Domains (2)

woopra.comAnalytics
static.woopra.comAnalytics

Frequently Asked Questions

Do I need consent to use Woopra on my website?

Yes. Woopra builds persistent individual user profiles by stitching behavioral data across sessions, platforms, and CRM systems. This constitutes profiling under GDPR and requires explicit consent. CCPA requires disclosure and opt-out rights for the individual tracking and profile building activities.

What data does Woopra collect?

Woopra tracks page views, clicks, form submissions, and custom events. It sets persistent cookies to identify returning visitors and attempts to match anonymous sessions to known user profiles. Behavioral data is transmitted to Woopra's servers where it is combined with CRM and cross-platform data into individual customer journey timelines.

How does ConsentStack handle Woopra?

ConsentStack categorizes Woopra as analytics and blocks its tracking scripts until analytics consent is granted. It detects Woopra's initialization code and prevents the persistent user identification and cross-platform profile building from activating without explicit visitor consent.

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Manage consent for Woopra

ConsentStack automatically detects and manages Woopra trackers so your site stays compliant with global privacy regulations.

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