Firework

Overview

Firework provides an embeddable short-form video commerce experience for e-commerce websites. The platform enables merchants to host shoppable video content directly on their storefronts, where viewers can interact with products featured in videos and proceed to purchase without leaving the video player. Firework serves both content engagement and direct sales conversion use cases.

What This Script Does

Firework's embed script loads from asset.fwcdn3.com or similar CDN domains and renders interactive video player widgets on the host page. The player supports swipeable short-form video feeds, live shopping streams, and product overlay cards linked to the merchant's catalog.

The script sets cookies to track viewer engagement metrics including video impressions, play events, watch duration, completion rates, and product click-throughs. These cookies persist across sessions to build viewer interaction profiles. Firework also drops tracking pixels and sends beacon requests to its analytics endpoints at analytics.firework.com to record conversion events when viewers interact with product cards or complete purchases.

Network requests transmit device fingerprint data, viewport dimensions, and session identifiers alongside engagement metrics. The script may load third-party resources for advertising attribution when integrated with ad campaigns.

Consent & Compliance

Firework combines marketing and analytics functionality. The video engagement tracking and viewer profiling across sessions constitute analytics data collection, while the product click-through attribution and conversion tracking serve direct marketing purposes.

Under GDPR and the ePrivacy Directive, both the persistent engagement tracking cookies and the marketing conversion attribution require prior consent. Under CCPA, the sharing of viewer engagement profiles with Firework's analytics infrastructure constitutes data sharing that requires disclosure and opt-out rights.

The consent category is marketing and analytics.

Should You Block This Without Consent?

Yes. Firework's scripts set persistent tracking cookies for viewer profiling and transmit detailed engagement data to external analytics servers. Both the marketing attribution and analytics tracking components require consent. Blocking Firework without consent removes the video player entirely, but this does not affect the site's core e-commerce functionality.