Firework
Firework is a shoppable short-form video platform. Its embed scripts load interactive video players on e-commerce websites that enable product discovery and in-video purchasing. These scripts set cookies to track video engagement metrics, viewer interactions, and click-through behavior, transmitting viewing data to Firework's analytics servers.
Overview
Firework provides an embeddable short-form video commerce experience for e-commerce websites. The platform enables merchants to host shoppable video content directly on their storefronts, where viewers can interact with products featured in videos and proceed to purchase without leaving the video player. Firework serves both content engagement and direct sales conversion use cases.
What This Script Does
Firework's embed script loads from asset.fwcdn3.com or similar CDN domains and renders interactive video player widgets on the host page. The player supports swipeable short-form video feeds, live shopping streams, and product overlay cards linked to the merchant's catalog.
The script sets cookies to track viewer engagement metrics including video impressions, play events, watch duration, completion rates, and product click-throughs. These cookies persist across sessions to build viewer interaction profiles. Firework also drops tracking pixels and sends beacon requests to its analytics endpoints at analytics.firework.com to record conversion events when viewers interact with product cards or complete purchases.
Network requests transmit device fingerprint data, viewport dimensions, and session identifiers alongside engagement metrics. The script may load third-party resources for advertising attribution when integrated with ad campaigns.
Consent & Compliance
Firework combines marketing and analytics functionality. The video engagement tracking and viewer profiling across sessions constitute analytics data collection, while the product click-through attribution and conversion tracking serve direct marketing purposes.
Under GDPR and the ePrivacy Directive, both the persistent engagement tracking cookies and the marketing conversion attribution require prior consent. Under CCPA, the sharing of viewer engagement profiles with Firework's analytics infrastructure constitutes data sharing that requires disclosure and opt-out rights.
The consent category is marketing and analytics.
Should You Block This Without Consent?
Yes. Firework's scripts set persistent tracking cookies for viewer profiling and transmit detailed engagement data to external analytics servers. Both the marketing attribution and analytics tracking components require consent. Blocking Firework without consent removes the video player entirely, but this does not affect the site's core e-commerce functionality.
Is Firework GDPR compliant?
Firework typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Firework can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Firework, not on Firework itself.
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firework.comMarketingfirework.com is a marketing domain operated by Firework, used to serve ads, build audiences, and measure ad conversions.
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ConsentStack automatically detects and manages Firework trackers so your site stays compliant with global privacy regulations.