iContact

Overview

iContact is an email marketing platform that provides list management, campaign creation, and marketing automation. Its website integration focuses on subscriber acquisition through embedded signup forms and landing pages. iContact also provides campaign attribution tracking to measure how email recipients interact with the website after clicking through from email campaigns.

What This Script Does

iContact's embed scripts load from app.icontact.com or CDN endpoints and render email signup forms — inline forms, popups, or slide-in widgets — on the host website. These forms collect visitor-submitted data including email addresses, names, and any custom fields configured by the site operator.

Upon form submission, the data is transmitted to iContact's API for addition to the site operator's subscriber list. The script may set cookies to prevent repeated display of signup prompts to visitors who have already subscribed or dismissed the form.

For campaign attribution, iContact appends tracking parameters to links within emails. When recipients click through to the website, iContact's scripts read these URL parameters and set cookies to attribute the visit to a specific email campaign. Subsequent conversion events (purchases, signups) on the website are then reported back to iContact's analytics for campaign performance measurement.

Consent & Compliance

iContact's functionality serves marketing purposes. The signup forms collect personal data (email addresses) for commercial communications, and the campaign attribution cookies track visitor behavior for marketing analytics.

Under GDPR, the email signup forms require a lawful basis for processing the submitted personal data (typically consent via the form itself), and the attribution tracking cookies require prior consent under the ePrivacy Directive. Under CCPA, the collection of email addresses and attribution tracking data requires privacy policy disclosure.

The consent category is marketing.

Should You Block This Without Consent?

Yes. iContact's scripts collect email addresses for marketing lists and set cookies for campaign attribution tracking. Both activities are marketing-oriented and not necessary for the website's core functionality. The signup forms and tracking scripts should be blocked until the visitor provides consent for marketing data collection.