Moosend
Moosend is an email marketing automation platform offering campaign management, list segmentation, and A/B testing. Scripts embed signup forms and landing page components on websites. Tracking links in email campaigns record click events for campaign performance reporting.
Overview
Moosend is an email marketing automation platform that provides campaign management, list segmentation, and A/B testing. Its scripts embed signup forms and landing page components on websites.
What This Script Does
The Moosend script renders email signup forms, pop-up subscription widgets, and landing page elements on the website. It collects email addresses and form field data submitted by visitors and transmits them to Moosend's servers for list management. The script may set cookies to track which forms a visitor has seen or dismissed, preventing repeated display. When integrated with Moosend's website tracking feature, it can also monitor page views and browsing behavior to trigger automated email sequences based on on-site activity.
Consent & Compliance
Moosend falls under the marketing consent category. Email signup forms collect personal data (email addresses) for marketing communications, which requires explicit consent under GDPR for the email subscription itself. The website tracking component — monitoring browsing behavior to trigger automated emails — sets non-essential cookies and constitutes behavioral tracking under ePrivacy. CCPA requires disclosure of email collection and any behavioral tracking for marketing automation purposes.
Should You Block This Without Consent?
Yes. The form components collect personal data for email marketing and the tracking features monitor browsing behavior. Block until the user consents to marketing.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
cdn.stat-track.comMarketingFrequently Asked Questions
Does Moosend require cookie consent?
Yes. Moosend is a marketing platform and requires consent under GDPR and ePrivacy before loading. Its scripts set cookies to track form submissions and subscriber activity, placing it firmly in the marketing category requiring explicit opt-in.
What does Moosend collect on my website?
Moosend collects email addresses and form field data submitted via its signup widgets. It also sets tracking cookies that capture page visit data for campaign analytics and email open attribution, sending this data back to Moosend servers.
How does ConsentStack handle Moosend?
ConsentStack detects Moosend by its script domains and categorizes it as a marketing vendor. When consent is denied, ConsentStack blocks the Moosend script from loading. When consent is granted, the script loads and its cookies are permitted to fire.
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Manage consent for Moosend
ConsentStack automatically detects and manages Moosend trackers so your site stays compliant with global privacy regulations.