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Moosend

Moosend

Moosend is an email marketing automation platform offering campaign management, list segmentation, and A/B testing. Scripts embed signup forms and landing page components on websites. Tracking links in email campaigns record click events for campaign performance reporting.

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Overview

Moosend is an email marketing automation platform that provides campaign management, list segmentation, and A/B testing. Its scripts embed signup forms and landing page components on websites.

What This Script Does

The Moosend script renders email signup forms, pop-up subscription widgets, and landing page elements on the website. It collects email addresses and form field data submitted by visitors and transmits them to Moosend's servers for list management. The script may set cookies to track which forms a visitor has seen or dismissed, preventing repeated display. When integrated with Moosend's website tracking feature, it can also monitor page views and browsing behavior to trigger automated email sequences based on on-site activity.

Consent & Compliance

Moosend falls under the marketing consent category. Email signup forms collect personal data (email addresses) for marketing communications, which requires explicit consent under GDPR for the email subscription itself. The website tracking component — monitoring browsing behavior to trigger automated emails — sets non-essential cookies and constitutes behavioral tracking under ePrivacy. CCPA requires disclosure of email collection and any behavioral tracking for marketing automation purposes.

Should You Block This Without Consent?

Yes. The form components collect personal data for email marketing and the tracking features monitor browsing behavior. Block until the user consents to marketing.

Is Moosend GDPR compliant?

Moosend typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Moosend can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Moosend, not on Moosend itself.

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Consent Categories

Marketing

Also Known As

Moosendemail marketing automationemail signup formsbehavioral email triggersnewsletter platform

Industries

Programming and Developer SoftwareComputers Electronics and Technology

Tracked Domains (1)

cdn.stat-track.comMarketing

cdn.stat-track.com is a marketing domain operated by Moosend, used to serve ads, build audiences, and measure ad conversions.

Cookies Moosend Sets (1)

mscid

Moosend visitor identifier for marketing-automation attribution.

Frequently Asked Questions

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