Does Adverity require website consent management?

No. Adverity operates entirely server-side, pulling marketing performance data from ad platform APIs using OAuth tokens. No scripts are loaded on visitor browsers, no cookies are set, and no personal data is collected from website visitors. There is nothing to block or gate with a consent manager.

What data does Adverity collect from my website visitors?

None. Adverity aggregates advertising performance metrics — impressions, clicks, spend, conversions — directly from ad platform APIs like Google Ads and Meta. All transfers are server-to-server between Adverity and source platforms. Visitor browsers are never involved in any data collection.

How does ConsentStack handle Adverity?

ConsentStack does not need to block Adverity because it sets no cookies and runs no scripts on visitor-facing pages. ConsentStack classifies Adverity as a server-side analytics integration with no client-side footprint, so it requires no consent gate and will not appear in cookie audits.

What tracker domains does Adverity use?

ConsentStack has catalogued tracker domains for Adverity including adverity.com. These are the network destinations Adverity's scripts contact, which a consent platform blocks until a visitor agrees.

Adverity - Marketing Data Platform Privacy

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Overview

Adverity is a marketing data integration and analytics platform that aggregates performance data from advertising platforms, social media, CRM systems, and other marketing tools into a unified data warehouse. The platform operates primarily through server-side API connections — pulling data from Facebook Ads, Google Ads, LinkedIn, and hundreds of other marketing platforms through their APIs — and has no meaningful browser-side presence on public-facing websites.

Adverity is used by marketing operations teams and data analysts to build cross-channel performance dashboards, automate reporting, and run attribution analysis without relying on each ad platform's own siloed metrics. Clients authenticate Adverity to pull data from their own ad accounts; no data is collected from end-users visiting third-party websites.

What This Script Does

Adverity's functionality is entirely server-side and operates outside the browser:

API data aggregation: Adverity connects to advertising and marketing platform APIs using OAuth tokens authorized by the client. It pulls performance data — impressions, clicks, spend, CPM, CPA, conversions, video completions — from platforms like Google Ads (googleads.googleapis.com), Meta Marketing API (graph.facebook.com), LinkedIn Campaign Manager, TikTok Ads, and over 600 other connectors. All data transfers happen server-to-server between Adverity's infrastructure and the source platform's API.

Data transformation and normalization: Raw API responses are parsed, field-mapped, and normalized into harmonized schemas so that a "click" from Google Ads and a "click" from LinkedIn appear in the same format in the data warehouse. This normalization is entirely a backend process.

Scheduled pipeline execution: Adverity runs configurable data sync schedules (hourly, daily, etc.) using its own job scheduler. When a sync runs, it makes API calls to the connected platforms from Adverity's servers — no browser, no cookie, no script on any end-user device is involved.

Warehouse delivery: Normalized data is pushed to the client's data warehouse destination — BigQuery, Snowflake, Redshift, Azure Synapse, or similar — where analysts build dashboards and run attribution models.

Dashboard and reporting: Adverity's own analytics UI is accessed by authenticated Adverity users through app.adverity.com. It does not embed reporting widgets on third-party websites.

Adverity does not load JavaScript on third-party websites, does not set cookies on visitor browsers, and does not collect behavioral data from website visitors.

Consent & Compliance

Adverity's server-side model eliminates website consent requirements entirely:

GDPR: No visitor data is processed through client-side scripts. Data processing occurs exclusively between Adverity's servers and the marketing platforms via their APIs. The data involved is aggregated advertising performance metrics, not individual user records from website visitors.
ePrivacy Directive: No cookies or scripts are deployed on third-party sites. ePrivacy applies to client-side technologies — Adverity has none.
CCPA/CPRA: No personal information is collected from website visitors through Adverity. API-level ad performance data (impressions, clicks, spend) does not constitute personal information about your site visitors.
Data Processing Agreement: Clients who pass any personal data to Adverity (e.g., CRM data used for audience matching) should have a DPA in place. Adverity is certified under the EU-US Data Privacy Framework for transatlantic data transfers.

Should You Block This Without Consent?

Adverity does not load scripts on third-party websites, so there is nothing to block in the context of website consent management. If Adverity appears in your site's script audit, it is almost certainly a false positive — possibly a misidentification of another analytics or marketing script.

No.

Is Adverity GDPR compliant?

Adverity typically loads analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Adverity can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Adverity, not on Adverity itself.

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