Brandbassador

Brandbassador

Brandbassador is a brand ambassador and influencer marketing platform. Its scripts track referral link clicks and ambassador-driven conversions on websites, setting cookies to attribute purchases to specific ambassadors and making requests to Brandbassador servers for campaign reporting.

Back to Vendor Library

Overview

Brandbassador is a brand ambassador and influencer marketing platform that manages referral programs where ambassadors promote products in exchange for commissions and rewards. Its scripts track referral link clicks and ambassador-driven conversions on merchant websites, attributing purchases to specific ambassadors for commission calculation and campaign performance measurement.

What This Script Does

Brandbassador's tracking scripts perform:

  • Referral attribution cookies: When a visitor arrives via a brand ambassador's referral link, the script sets first-party cookies storing the ambassador ID, campaign parameters, and click timestamp. Cookies typically persist for 30-90 days for attribution.
  • Conversion tracking: Monitors purchase and signup events on the merchant's site, matching them against stored referral cookies to attribute conversions to specific ambassadors.
  • Data transmission: Transaction details (order value, product SKUs, ambassador ID) are sent to Brandbassador's servers for commission calculation and program analytics.
  • Ambassador widgets: May render referral program interfaces (share links, reward dashboards) for identified ambassadors visiting the merchant's site.
  • No general visitor tracking: Beyond the referral attribution cookies, Brandbassador does not track general visitor browsing behavior.

Consent & Compliance

Brandbassador falls under the marketing/analytics consent category. Referral tracking and conversion attribution serve marketing purposes.

Under GDPR and ePrivacy, the referral attribution cookies require explicit opt-in consent. The persistent tracking cookies and transaction data sharing with a third-party platform constitute non-essential processing under the ePrivacy Directive.

Under CCPA/CPRA, the referral tracking data and transaction information shared with Brandbassador constitute personal information processed for marketing purposes.

Should You Block This Without Consent?

Yes. Brandbassador scripts set persistent referral cookies and transmit transaction data to third-party servers for marketing attribution. Block all scripts until the user grants marketing consent.

Visit website

Consent Categories

Marketing
Analytics

Also Known As

brandbassadorbrand bassadorambassador marketingbrandbassador referralinfluencer tracking consent

Industries

Programming and Developer SoftwareComputers Electronics and Technology

Tracked Domains (1)

brandbassador.comMarketing

Frequently Asked Questions

Is consent required for Brandbassador on my website?

Yes. Brandbassador is an ambassador and affiliate marketing platform. Its tracking scripts monitor referral traffic, conversions, and affiliate link clicks using cookies. Under GDPR, these activities require explicit opt-in consent. CCPA grants opt-out rights. It is classified under the marketing category.

What does Brandbassador track?

Brandbassador scripts set cookies to attribute conversions to specific ambassadors and affiliates. They track referral sources, click-through events, purchase completions, and session data linked to campaign codes. Tracking occurs via Brandbassador's own domain and may involve first- and third-party cookies.

How does ConsentStack manage Brandbassador consent?

ConsentStack detects Brandbassador tracking scripts and assigns them to the marketing and analytics consent categories. When a user declines marketing consent, ConsentStack blocks Brandbassador from loading, preventing any affiliate attribution or conversion tracking until explicit consent is provided.

Related Vendors

Google Ads
Google Ads
Google Ads is Google's advertising platform for search, display, and remarketing campaigns. Conversion tracking scripts fire on advertiser landing pages to measure actions taken after ad clicks. The remarketing tag builds audience lists for retargeting users across Google's ad network.
Google
Google
Google is the dominant provider of web analytics, advertising, and infrastructure tools. Scripts like Google Analytics, Tag Manager, Ads, and reCAPTCHA collect behavioral data, manage tag firing, serve targeted ads, and detect bots. Sets persistent cookies to track users and correlate activity across sites.
Microsoft Dynamics 365
Microsoft Dynamics 365
Microsoft Dynamics 365 is a suite of CRM and ERP applications that integrates with websites through tracking scripts and embedded forms. Web tracking code captures visitor behavior, page views, and form submissions to build customer profiles and score leads. Sets cookies to identify returning visitors and attribute marketing touchpoints across sessions.
Microsoft
Microsoft
Runs Clarity (session recording and heatmaps), the Microsoft Advertising UET tag (conversion tracking), and Bing's remarketing pixel. Clarity injects a recording script that captures mouse movements, clicks, and rage clicks. The UET tag fires conversion events to tie ad clicks to on-site actions across Microsoft's ad network.
Microsoft Advertising UET Tag
Microsoft Advertising UET Tag
Microsoft Advertising UET Tag is the Universal Event Tracking pixel for Microsoft's ad platform, formerly Bing Ads. The JavaScript tag fires on advertiser websites to track page views, conversions, and custom events for campaign optimization. Sets cookies to identify visitors across sessions and attribute conversions to Microsoft Search and Audience Network ad clicks.
LinkedIn Ads
LinkedIn Ads
LinkedIn Ads is LinkedIn's advertising platform for B2B marketing and professional audience targeting. Conversion tracking scripts and pixels fire on advertiser websites to measure sign-ups, downloads, and purchases driven by LinkedIn ad campaigns. Sets cookies for audience matching, retargeting list building, and cross-device attribution reporting.

Manage consent for Brandbassador

ConsentStack automatically detects and manages Brandbassador trackers so your site stays compliant with global privacy regulations.

Get started free