Brandbassador
Brandbassador is a brand ambassador and influencer marketing platform. Its scripts track referral link clicks and ambassador-driven conversions on websites, setting cookies to attribute purchases to specific ambassadors and making requests to Brandbassador servers for campaign reporting.
Overview
Brandbassador is a brand ambassador and influencer marketing platform that manages referral programs where ambassadors promote products in exchange for commissions and rewards. Its scripts track referral link clicks and ambassador-driven conversions on merchant websites, attributing purchases to specific ambassadors for commission calculation and campaign performance measurement.
What This Script Does
Brandbassador's tracking scripts perform:
- Referral attribution cookies: When a visitor arrives via a brand ambassador's referral link, the script sets first-party cookies storing the ambassador ID, campaign parameters, and click timestamp. Cookies typically persist for 30-90 days for attribution.
- Conversion tracking: Monitors purchase and signup events on the merchant's site, matching them against stored referral cookies to attribute conversions to specific ambassadors.
- Data transmission: Transaction details (order value, product SKUs, ambassador ID) are sent to Brandbassador's servers for commission calculation and program analytics.
- Ambassador widgets: May render referral program interfaces (share links, reward dashboards) for identified ambassadors visiting the merchant's site.
- No general visitor tracking: Beyond the referral attribution cookies, Brandbassador does not track general visitor browsing behavior.
Consent & Compliance
Brandbassador falls under the marketing/analytics consent category. Referral tracking and conversion attribution serve marketing purposes.
Under GDPR and ePrivacy, the referral attribution cookies require explicit opt-in consent. The persistent tracking cookies and transaction data sharing with a third-party platform constitute non-essential processing under the ePrivacy Directive.
Under CCPA/CPRA, the referral tracking data and transaction information shared with Brandbassador constitute personal information processed for marketing purposes.
Should You Block This Without Consent?
Yes. Brandbassador scripts set persistent referral cookies and transmit transaction data to third-party servers for marketing attribution. Block all scripts until the user grants marketing consent.
Is Brandbassador GDPR compliant?
Brandbassador typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Brandbassador can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Brandbassador, not on Brandbassador itself.
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Tracked Domains (1)
brandbassador.comMarketingbrandbassador.com is a marketing domain operated by Brandbassador, used to serve ads, build audiences, and measure ad conversions.
Frequently Asked Questions
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Manage consent for Brandbassador
ConsentStack automatically detects and manages Brandbassador trackers so your site stays compliant with global privacy regulations.