Subscribers

Subscribers

Subscribers.com is a web push notification platform that lets websites send promotional and transactional push messages to opted-in visitors. Scripts prompt visitors to subscribe to browser push notifications and assign a subscriber token for targeting. Sends are tracked for delivery rate and click-through attribution.

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Overview

Subscribers.com is a web push notification platform that enables websites to send promotional and transactional push messages to opted-in browser users. It manages subscription prompts and push delivery.

What This Script Does

  • Displays browser push notification subscription prompts to visitors
  • Registers service workers for push notification delivery
  • Assigns subscriber tokens for audience segmentation and targeting
  • Tracks push notification delivery rates and click-through attribution
  • Sets cookies or local storage to manage subscription state and prevent repeated prompts
  • Makes network requests to Subscribers.com servers for subscription management and campaign delivery

Consent & Compliance

  • Category: Marketing
  • GDPR: Collects subscriber tokens and behavioral data for targeted push messaging. The browser's native push permission provides one consent layer, but marketing use requires additional consent.
  • CCPA: Subscriber data and click tracking constitute personal information subject to disclosure.
  • ePrivacy: Uses device storage for subscriber identification and sets service workers, requiring consent for marketing push notifications.

Should You Block This Without Consent?

Yes. Subscribers.com is a marketing push notification platform. While the browser provides its own permission prompt for push notifications, the tracking and targeting scripts should be blocked until marketing consent is obtained.

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Consent Categories

Marketing

Also Known As

subscribers.comweb push notificationspush notification GDPRbrowser push consentsubscribers push platform

Industries

Computers Electronics and TechnologyBusiness and Consumer ServicesProgramming and Developer SoftwareMarketing and Advertising

Tracked Domains (1)

cdn.subscribers.comMarketing

Frequently Asked Questions

Does Subscribers require cookie consent?

Yes. Subscribers.com is a web push notification marketing platform. Scripts prompt visitors to opt in to browser push notifications and collect subscriber identifiers. Under GDPR this constitutes marketing processing requiring prior consent. The push notification prompt is a form of consent, but cookie consent is still needed for tracking scripts.

What does Subscribers collect from website visitors?

Subscribers scripts register a service worker to enable push delivery and store a push subscription token tied to the visitor's browser. Subscriber identifiers and segmentation data may be stored to enable targeted messaging. Scripts may also set cookies to track subscription status and suppress repeat prompts.

How does ConsentStack manage Subscribers on my site?

ConsentStack classifies Subscribers.com as marketing. If a visitor denies marketing consent, ConsentStack blocks the Subscribers script from loading, preventing the push notification prompt from appearing. When marketing consent is granted, the script loads and the subscription flow can proceed.

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Manage consent for Subscribers

ConsentStack automatically detects and manages Subscribers trackers so your site stays compliant with global privacy regulations.

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