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Subscribers

Subscribers

Subscribers.com is a web push notification platform that lets websites send promotional and transactional push messages to opted-in visitors. Scripts prompt visitors to subscribe to browser push notifications and assign a subscriber token for targeting. Sends are tracked for delivery rate and click-through attribution.

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Overview

Subscribers.com is a web push notification platform that enables websites to send promotional and transactional push messages to opted-in browser users. It manages subscription prompts and push delivery.

What This Script Does

  • Displays browser push notification subscription prompts to visitors
  • Registers service workers for push notification delivery
  • Assigns subscriber tokens for audience segmentation and targeting
  • Tracks push notification delivery rates and click-through attribution
  • Sets cookies or local storage to manage subscription state and prevent repeated prompts
  • Makes network requests to Subscribers.com servers for subscription management and campaign delivery

Consent & Compliance

  • Category: Marketing
  • GDPR: Collects subscriber tokens and behavioral data for targeted push messaging. The browser's native push permission provides one consent layer, but marketing use requires additional consent.
  • CCPA: Subscriber data and click tracking constitute personal information subject to disclosure.
  • ePrivacy: Uses device storage for subscriber identification and sets service workers, requiring consent for marketing push notifications.

Should You Block This Without Consent?

Yes. Subscribers.com is a marketing push notification platform. While the browser provides its own permission prompt for push notifications, the tracking and targeting scripts should be blocked until marketing consent is obtained.

Is Subscribers GDPR compliant?

Subscribers typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Subscribers can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Subscribers, not on Subscribers itself.

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Consent Categories

Marketing

Also Known As

subscribers.comweb push notificationspush notification GDPRbrowser push consentsubscribers push platform

Industries

Computers Electronics and TechnologyBusiness and Consumer ServicesProgramming and Developer SoftwareMarketing and Advertising

Tracked Domains (1)

cdn.subscribers.comMarketing

cdn.subscribers.com is a marketing domain operated by Subscribers, used to serve ads, build audiences, and measure ad conversions.

Frequently Asked Questions

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