Kartra

Overview

Kartra is an all-in-one marketing platform used by online businesses, course creators, and digital product sellers to operate sales funnels, membership sites, and email automation from a single system. Its tracking scripts appear on Kartra-hosted pages and on external sites where operators have installed the Kartra analytics pixel to feed conversion and behavioral data back into their Kartra account. The platform functions as a self-contained marketing stack covering pages, email, video hosting, and checkout.

What This Script Does

Kartra loads tracking scripts from app.kartra.com or Kartra's CDN endpoints. The script performs:

• Visitor identification: A persistent cookie (typically ktra_* with a 1+ year expiry) assigns an anonymous visitor ID that persists across sessions
• Page event tracking: Page view events, time-on-page, and scroll depth are recorded against the visitor ID
• Funnel attribution: Entry source, UTM parameters, and referral data are captured to attribute conversions to traffic sources
• Conversion events: Form submissions, product purchases, and video watch milestones are fired as conversion beacons to Kartra's analytics pipeline
• Email behavioral tracking: If the visitor arrives via a Kartra email link, the email open/click is linked to the page session for behavioral sequence triggering

Form submissions on Kartra pages collect personal data (name, email, phone, billing information) which enters the Kartra CRM and email marketing system.

Domains contacted: app.kartra.com, kartra.com CDN subdomains. Video hosting contacts player.kartra.com.

Consent & Compliance

Kartra's visitor tracking cookie and behavioral event collection require prior consent under the ePrivacy Directive — persistent cookies for behavioral tracking cannot rely on functional necessity or legitimate interest when their primary purpose is marketing attribution.

Under GDPR, the processing of behavioral data to trigger email marketing sequences constitutes profiling for direct marketing under Article 21(2), requiring explicit consent under Article 6(1)(a). The collection of contact details through forms is governed by the specific lawful basis applicable to the business relationship (contract steps, consent, etc.).

Under CCPA/CPRA, behavioral data shared with Kartra's platform for the purpose of marketing automation requires disclosure and opt-out rights.

The consent category is marketing — the tracking script's primary function is attribution, behavioral triggering, and funnel analytics for marketing optimization.

Should You Block This Without Consent?

Yes. Kartra's pixel sets persistent tracking cookies and records behavioral data for marketing attribution from first page load. This cannot proceed without prior consent under the ePrivacy Directive. The script must be held behind a consent gate before initialization, with form functionality isolated if forms need to remain accessible.