Ketch

Overview

Ketch is a privacy and data governance platform that provides consent management banners, preference centers, and data subject request workflows for websites. Like ConsentStack and Enzuzo, Ketch operates as a consent management platform (CMP) — its scripts must load before other consent-dependent scripts to enforce visitor consent preferences across the site.

What This Script Does

Ketch's scripts load early in the page lifecycle:

• Consent banner: Renders a cookie consent banner or modal that presents visitors with consent options. Banner behavior adapts based on the visitor's jurisdiction (GDPR regions get opt-in, CCPA regions get opt-out).
• Preference center: Provides a detailed consent preference interface where visitors can toggle consent by category (analytics, marketing, functional) and manage their choices at a granular level.
• Tag orchestration: Based on the visitor's consent choices, conditionally fires or blocks third-party tags and tracking scripts. Ketch manages the tag lifecycle to ensure only consented scripts execute.
• Consent storage: Records consent preferences in first-party cookies, storing category-level opt-in/opt-out flags and a consent transaction identifier for audit trail purposes.
• Data subject requests: May include a portal for visitors to submit access, deletion, and opt-out requests under GDPR, CCPA, and other privacy regulations.
• Regulatory detection: Automatically detects the visitor's geographic jurisdiction and applies the appropriate consent experience (opt-in for EU, opt-out for California, notice-only for other regions).

Consent & Compliance

Ketch falls under the essential/functional consent category. As a consent management platform, it is strictly necessary for privacy regulation compliance.

Under GDPR and ePrivacy, the consent banner and its cookies are exempt from consent requirements — they are "strictly necessary" for the website to comply with ePrivacy cookie consent obligations.

Under CCPA/CPRA, the consent management mechanism is necessary for honoring do-not-sell and opt-out requests.

Should You Block This Without Consent?

No. Ketch is a consent management platform — blocking it would prevent the consent banner from appearing, making compliance impossible. It must load unconditionally as essential privacy infrastructure.