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Ketch

Ketch

Ketch is a privacy and consent management platform. Its scripts render consent banners and preference centers on web pages, store user consent choices in cookies, and orchestrate the firing or blocking of third-party tags and tracking scripts based on the visitor's consent selections.

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Overview

Ketch is a privacy and data governance platform that provides consent management banners, preference centers, and data subject request workflows for websites. Like ConsentStack and Enzuzo, Ketch operates as a consent management platform (CMP) — its scripts must load before other consent-dependent scripts to enforce visitor consent preferences across the site.

What This Script Does

Ketch's scripts load early in the page lifecycle:

  • Consent banner: Renders a cookie consent banner or modal that presents visitors with consent options. Banner behavior adapts based on the visitor's jurisdiction (GDPR regions get opt-in, CCPA regions get opt-out).
  • Preference center: Provides a detailed consent preference interface where visitors can toggle consent by category (analytics, marketing, functional) and manage their choices at a granular level.
  • Tag orchestration: Based on the visitor's consent choices, conditionally fires or blocks third-party tags and tracking scripts. Ketch manages the tag lifecycle to ensure only consented scripts execute.
  • Consent storage: Records consent preferences in first-party cookies, storing category-level opt-in/opt-out flags and a consent transaction identifier for audit trail purposes.
  • Data subject requests: May include a portal for visitors to submit access, deletion, and opt-out requests under GDPR, CCPA, and other privacy regulations.
  • Regulatory detection: Automatically detects the visitor's geographic jurisdiction and applies the appropriate consent experience (opt-in for EU, opt-out for California, notice-only for other regions).

Consent & Compliance

Ketch falls under the essential/functional consent category. As a consent management platform, it is strictly necessary for privacy regulation compliance.

Under GDPR and ePrivacy, the consent banner and its cookies are exempt from consent requirements — they are "strictly necessary" for the website to comply with ePrivacy cookie consent obligations.

Under CCPA/CPRA, the consent management mechanism is necessary for honoring do-not-sell and opt-out requests.

Should You Block This Without Consent?

No. Ketch is a consent management platform — blocking it would prevent the consent banner from appearing, making compliance impossible. It must load unconditionally as essential privacy infrastructure.

Is Ketch GDPR compliant?

Ketch typically loads functional trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Ketch can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Ketch, not on Ketch itself.

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Consent Categories

EssentialFunctional

Also Known As

ketchketch privacyketch cmpconsent management platformketch consent banner

Industries

Programming and Developer SoftwareComputers Electronics and Technology

Tracked Domains (1)

ketch.comEssential

ketch.com is an essential domain operated by Ketch, used to keep the site working, including security, load balancing, and sessions.

Cookies Ketch Sets (2)

_swbEssential

Ketch consent identifier and decision state.

_swb_consent_Essential

Ketch per-purpose consent decisions; suffix encodes the purpose ID.

Frequently Asked Questions

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ConsentStack automatically detects and manages Ketch trackers so your site stays compliant with global privacy regulations.

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