TVSquared

TVSquared

Marketing attribution and media planning platform for TV and streaming advertisers. TVSquared measures the cross-screen impact of TV ad campaigns by correlating broadcast schedules with web traffic spikes. The pixel fires on brand sites to link TV ad exposures to site visits.

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Overview

TVSquared is a marketing attribution platform for TV and streaming advertisers. It measures the cross-screen impact of TV ad campaigns by correlating broadcast schedules with website traffic patterns. A tracking pixel on brand sites links TV ad exposures to subsequent site visits and conversions.

What This Script Does

  • Fires a tracking pixel on brand websites to log page views, conversions, and traffic source data
  • Correlates website traffic spikes with TV ad broadcast times to attribute visits to specific ad spots
  • Sets cookies to identify returning visitors and measure multi-touch attribution across TV and digital channels
  • Collects page URL, timestamp, referrer, and conversion event data
  • Sends attribution data to TVSquared servers for campaign performance reporting

Consent & Compliance

  • Category: Analytics / Marketing
  • GDPR: Sets tracking cookies and collects behavioral data for advertising attribution. Cross-channel measurement linking TV ad exposure to web behavior constitutes profiling. Requires explicit consent.
  • CCPA: Behavioral data collected for advertising measurement and attribution may constitute sharing of personal information.
  • ePrivacy: Sets non-essential cookies for attribution tracking. Requires consent in EU jurisdictions.

Should You Block This Without Consent?

Yes. TVSquared performs advertising attribution by tracking user behavior and correlating it with ad campaigns. This is marketing measurement that requires explicit consent before loading.

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Consent Categories

Analytics
Marketing

Also Known As

TVSquaredTV attributioncross-screen measurementTV ad measurementlinear TV analyticsbroadcast attribution pixelTV to web attribution

Industries

Programming and Developer SoftwareComputers Electronics and Technology

Tracked Domains (1)

tvsquared.comMarketing

Frequently Asked Questions

Does TVSquared require consent before its tracking pixel fires?

Yes. TVSquared sets cookies and collects behavioral data to attribute website visits to TV ad exposures. This cross-channel attribution linking TV ad timing to web behavior constitutes profiling for marketing purposes, requiring explicit consent under GDPR and ePrivacy.

What does the TVSquared pixel collect on brand websites?

It logs page views, conversions, traffic source, and timestamp data. The script correlates website traffic spikes with TV broadcast schedules to attribute visits to specific ad spots, and sets cookies to measure multi-touch attribution across TV and digital channels.

How does ConsentStack handle TVSquared attribution pixels?

ConsentStack classifies TVSquared as a marketing and analytics vendor. The attribution pixel is blocked until marketing consent is granted, ensuring TV campaign measurement data is only collected after the visitor has explicitly opted in. ConsentStack logs consent decisions for audit purposes.

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Manage consent for TVSquared

ConsentStack automatically detects and manages TVSquared trackers so your site stays compliant with global privacy regulations.

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