Free whiteglove setup from a ConsentStack Concierge
TVSquared

TVSquared

Marketing attribution and media planning platform for TV and streaming advertisers. TVSquared measures the cross-screen impact of TV ad campaigns by correlating broadcast schedules with web traffic spikes. The pixel fires on brand sites to link TV ad exposures to site visits.

Back to Vendor Library

Overview

TVSquared is a marketing attribution platform for TV and streaming advertisers. It measures the cross-screen impact of TV ad campaigns by correlating broadcast schedules with website traffic patterns. A tracking pixel on brand sites links TV ad exposures to subsequent site visits and conversions.

What This Script Does

  • Fires a tracking pixel on brand websites to log page views, conversions, and traffic source data
  • Correlates website traffic spikes with TV ad broadcast times to attribute visits to specific ad spots
  • Sets cookies to identify returning visitors and measure multi-touch attribution across TV and digital channels
  • Collects page URL, timestamp, referrer, and conversion event data
  • Sends attribution data to TVSquared servers for campaign performance reporting

Consent & Compliance

  • Category: Analytics / Marketing
  • GDPR: Sets tracking cookies and collects behavioral data for advertising attribution. Cross-channel measurement linking TV ad exposure to web behavior constitutes profiling. Requires explicit consent.
  • CCPA: Behavioral data collected for advertising measurement and attribution may constitute sharing of personal information.
  • ePrivacy: Sets non-essential cookies for attribution tracking. Requires consent in EU jurisdictions.

Should You Block This Without Consent?

Yes. TVSquared performs advertising attribution by tracking user behavior and correlating it with ad campaigns. This is marketing measurement that requires explicit consent before loading.

Is TVSquared GDPR compliant?

TVSquared typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So TVSquared can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads TVSquared, not on TVSquared itself.

Visit website

Consent Categories

AnalyticsMarketing

Also Known As

TVSquaredTV attributioncross-screen measurementTV ad measurementlinear TV analyticsbroadcast attribution pixelTV to web attribution

Industries

Programming and Developer SoftwareComputers Electronics and Technology

Tracked Domains (1)

TVSquared's trackers are occasionally seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

tvsquared.comMarketing

tvsquared.com is a marketing domain operated by TVSquared, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.

Frequently Asked Questions

Related Vendors

Bounce Exchange
Bounce Exchange
Personalization and behavioral marketing platform that detects exit intent and personalizes on-site experiences. WunderkindX (formerly Bounce Exchange) scripts monitor cursor movement and scroll patterns to trigger timed offers, lightboxes, and personalized recommendations at peak exit-intent moments.
ContentSquare
ContentSquare
Enterprise digital experience analytics platform that captures every user interaction — clicks, hovers, scrolls, and form interactions — to generate journey maps and zone-based heatmaps. The ContentSquare tag injects a session recording script and sends behavioral telemetry to its analytics platform.
ECO PC - Complex Solutions
ECO PC - Complex Solutions
ECO PC Complex Solutions provides Shopify-native e-commerce customer analytics. Scripts track user interactions within Shopify storefronts including product views, cart actions, and purchase events, providing merchant-facing analytics dashboards on browsing behavior and conversion patterns.
Demandbase
Demandbase
Account-based marketing platform that identifies the companies behind website visitors using IP-to-company resolution. The Demandbase script fires on page load, resolves the visitor's IP to a firmographic profile, and triggers account-level personalization or sales alerts. Used by B2B companies to tailor site content to the visiting organization.
Permutive
Permutive
Audience activation platform that enables publishers to share anonymized audience segments with advertisers without exposing individual user data. Permutive's edge computing approach processes behavioral signals in the browser without sending personal data to the cloud.
DTS
DTS
DTS is a digital media and advertising insights platform. Scripts track behavioral data on publisher sites, collect page view and interaction metrics, and attribute conversions for audience intelligence and campaign performance reporting across advertising campaigns.

Manage consent for TVSquared

ConsentStack automatically detects and manages TVSquared trackers so your site stays compliant with global privacy regulations.

Get started free