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DTS

DTS

DTS is a digital media and advertising insights platform. Scripts track behavioral data on publisher sites, collect page view and interaction metrics, and attribute conversions for audience intelligence and campaign performance reporting across advertising campaigns.

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Overview

DTS is a digital media and advertising insights platform. It tracks behavioral data on publisher sites for audience intelligence and campaign attribution reporting.

What This Script Does

  • Collects page view and behavioral interaction data on publisher sites
  • Sets cookies for visitor identification and session tracking
  • Transmits browsing data to DTS servers for audience analysis and segmentation
  • Provides campaign attribution by tracking user journeys across measured sites
  • Generates analytics reports on audience composition and engagement patterns

Consent & Compliance

  • Consent Category: Analytics
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-in Required: Yes under GDPR/ePrivacy; opt-out rights under CCPA
  • Behavioral tracking with cookies for audience intelligence constitutes personal data processing
  • Cross-site attribution tracking creates user profiles across publisher properties

Should You Block This Without Consent?

Yes. DTS collects behavioral data and sets tracking cookies for audience intelligence and campaign attribution. This constitutes third-party analytics tracking that requires consent under GDPR and ePrivacy.

Is DTS GDPR compliant?

DTS typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So DTS can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads DTS, not on DTS itself.

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Consent Categories

Analytics

Also Known As

DTSdigital tracking solutionsaudience analyticscampaign attributionpublisher analyticsbehavioral intelligence

Industries

Computers Electronics and Technology

Tracked Domains (1)

DTS's trackers are occasionally seen, seen on under 1% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

dtscout.comMarketing

dtscout.com is a marketing domain operated by DTS, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.

Frequently Asked Questions

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ConsentStack automatically detects and manages DTS trackers so your site stays compliant with global privacy regulations.

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