DTS

DTS

DTS is a digital media and advertising insights platform. Scripts track behavioral data on publisher sites, collect page view and interaction metrics, and attribute conversions for audience intelligence and campaign performance reporting across advertising campaigns.

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Overview

DTS is a digital media and advertising insights platform. It tracks behavioral data on publisher sites for audience intelligence and campaign attribution reporting.

What This Script Does

  • Collects page view and behavioral interaction data on publisher sites
  • Sets cookies for visitor identification and session tracking
  • Transmits browsing data to DTS servers for audience analysis and segmentation
  • Provides campaign attribution by tracking user journeys across measured sites
  • Generates analytics reports on audience composition and engagement patterns

Consent & Compliance

  • Consent Category: Analytics
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-in Required: Yes under GDPR/ePrivacy; opt-out rights under CCPA
  • Behavioral tracking with cookies for audience intelligence constitutes personal data processing
  • Cross-site attribution tracking creates user profiles across publisher properties

Should You Block This Without Consent?

Yes. DTS collects behavioral data and sets tracking cookies for audience intelligence and campaign attribution. This constitutes third-party analytics tracking that requires consent under GDPR and ePrivacy.

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Consent Categories

Analytics

Also Known As

DTSdigital tracking solutionsaudience analyticscampaign attributionpublisher analyticsbehavioral intelligence

Industries

Computers Electronics and Technology

Tracked Domains (1)

dtscout.comMarketing

Frequently Asked Questions

Do DTS tracking scripts require consent?

Yes, consent is required. DTS collects behavioral data on publisher sites including page views and interaction metrics, and sets cookies for visitor identification and session tracking. As an analytics platform that builds audience segments and tracks user journeys, it requires consent under GDPR and ePrivacy regulations.

What tracking does DTS perform on websites?

DTS scripts collect page view data and behavioral interaction metrics on publisher sites. They set cookies for visitor identification and session tracking, then transmit browsing data to DTS servers for audience analysis, segmentation, and campaign attribution reporting on audience composition and engagement patterns.

How does ConsentStack detect and categorize DTS?

ConsentStack identifies DTS tracking scripts on publisher pages and assigns them to the analytics consent category. The scripts are blocked from collecting data until the visitor grants analytics consent. Once consent is provided, DTS can track page views, build audience segments, and perform campaign attribution reporting.

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Manage consent for DTS

ConsentStack automatically detects and manages DTS trackers so your site stays compliant with global privacy regulations.

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