Dotdigital

Dotdigital

Dotdigital scripts collect behavioral data such as page views and purchase events to enable marketing automation, email personalization, and campaign segmentation. Scripts may embed lead capture forms and deliver personalized content blocks based on contact profile data.

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Overview

Dotdigital (formerly dotMailer) is a cross-channel marketing automation platform specializing in email, SMS, and web personalization for e-commerce and B2C businesses. When detected on a website, Dotdigital's tracking scripts capture visitor behavior to power automated marketing campaigns — triggered emails based on browsing activity, personalized product recommendations, and audience segmentation based on purchase and engagement patterns.

What This Script Does

Dotdigital deploys a web tracking beacon and personalization engine on websites.

  • Scripts loaded: The Dotdigital tracking script loads from r.trackedweb.net or Dotdigital's CDN, initializing behavioral tracking and content personalization
  • Behavioral tracking: The script records page views, product views, add-to-cart events, purchases, and content engagement. These events feed Dotdigital's automation engine for triggering campaigns (browse abandonment, cart abandonment, post-purchase follow-up).
  • Cookies set: Persistent first-party cookies storing visitor identifiers for cross-session tracking. These link anonymous browsing to identified contacts once the visitor interacts with a Dotdigital-powered email (click-through matching).
  • Personalization blocks: Dotdigital can render dynamic content blocks on the page — personalized product recommendations, targeted banners, and customized messaging based on the visitor's behavioral profile and segment membership.
  • Data collected: Page URLs, product IDs viewed, cart contents, purchase events (order value, items), search queries, and visitor identifiers.

Consent & Compliance

Dotdigital falls under both marketing and analytics consent categories.

Under GDPR and ePrivacy, Dotdigital's tracking script requires explicit consent. It sets persistent identification cookies, tracks browsing behavior, and links anonymous visits to email contacts for automated marketing. The ePrivacy Directive requires consent for non-essential tracking cookies. Dotdigital is headquartered in the UK and provides GDPR compliance tools including consent management integration.

Under CCPA/CPRA, behavioral tracking and email marketing automation constitute processing of personal information for advertising purposes.

Should You Block This Without Consent?

Yes. Dotdigital's tracking script sets persistent identification cookies, records browsing behavior for marketing automation, and triggers personalized campaigns. Block the script until the user grants consent for marketing and analytics.

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Consent Categories

Marketing
Analytics

Also Known As

dotdigitaldot digitaldotdigital emailmarketing automation cookiesemail personalization consentdotdigital tracking

Industries

Computers Electronics and Technology

Tracked Domains (2)

dotdigital.comMarketing
dotmailer.comMarketing

Frequently Asked Questions

Does Dotdigital require visitor consent?

Yes. Dotdigital sets persistent identification cookies, records browsing events for marketing automation, and links anonymous visits to email contacts. Both GDPR and the ePrivacy Directive require explicit consent before the tracking script loads.

What does Dotdigital's tracking script do?

Dotdigital loads from r.trackedweb.net and captures page views, cart events, and purchases to trigger automated campaigns such as browse and cart abandonment emails, using cookies to link anonymous visitors to known contacts.

How does ConsentStack handle Dotdigital?

ConsentStack blocks Dotdigital's tracking script until the visitor consents to both marketing and analytics categories. This prevents identification cookies and behavioral data collection from firing before lawful consent is in place.

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Manage consent for Dotdigital

ConsentStack automatically detects and manages Dotdigital trackers so your site stays compliant with global privacy regulations.

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