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Adloox

Adloox

Adloox deploys measurement scripts on publisher and advertiser pages to verify ad viewability, detect invalid traffic, and enforce brand safety standards. Scripts observe ad rendering, measure on-screen exposure time, and transmit impression data to Adloox servers for fraud analysis and campaign verification.

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Overview

Adloox is an ad verification and measurement platform deployed by publishers and advertisers to verify ad viewability, detect invalid traffic (IVT), and enforce brand safety standards. Its scripts run alongside ad rendering pipelines to measure whether ads are actually viewed by real humans in brand-safe environments, providing independent verification data for the advertising supply chain.

What This Script Does

Adloox's scripts operate within the ad measurement workflow:

  • Viewability measurement: Monitors whether ad creatives are rendered within the visible viewport and measures the duration of on-screen exposure. Reports viewability metrics against MRC (Media Rating Council) standards.
  • Invalid traffic detection: Analyzes behavioral signals, device characteristics, and interaction patterns to identify bot traffic, click fraud, and non-human impressions within the ad supply chain.
  • Brand safety verification: Evaluates the content surrounding ad placements to assess brand safety risks, classifying page content against advertiser-defined safety criteria.
  • Impression tracking: Fires measurement pixels on ad impressions, recording delivery, viewability, and verification data for campaign reporting.
  • Cookies: May set operational cookies for measurement session management and IVT detection patterns.

Consent & Compliance

Adloox falls under the analytics/marketing consent category. Ad verification and measurement operate within the advertising ecosystem and support advertising optimization.

Under GDPR and ePrivacy, Adloox's measurement scripts execute within the advertising context and should be gated with the advertising stack. The impression tracking and behavioral analysis for IVT detection involve processing visitor interaction data.

Under CCPA/CPRA, ad measurement data processed within the advertising ecosystem constitutes personal information related to advertising.

Should You Block This Without Consent?

Yes. Adloox operates within the advertising supply chain and its measurement scripts should be blocked alongside the advertising stack until marketing consent is granted. Without ad consent, there are no ads to verify.

Is Adloox GDPR compliant?

Adloox typically loads analytics and marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Adloox can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Adloox, not on Adloox itself.

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Consent Categories

AnalyticsMarketing

Also Known As

adlooxadloox verificationad fraud detectionviewability measurementadloox consent

Industries

Computers Electronics and Technology

Tracked Domains (1)

adloox.comAnalytics

adloox.com is an analytics domain operated by Adloox, used to measure visits, sessions, and on-site behavior.

Frequently Asked Questions

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