Merkle

Merkle

Global performance marketing company. Merkle (now Dentsu) scripts may appear as part of tag management or pixel management deployments for enterprise marketers, firing attribution and behavioral tracking tags across advertiser sites.

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Overview

Merkle (now part of Dentsu) is a global performance marketing company. Its scripts appear on advertiser sites as part of tag management and pixel deployment for enterprise marketing campaigns.

What This Script Does

Merkle scripts fire attribution and behavioral tracking tags on advertiser websites. They collect conversion events, page views, and user interaction data to measure campaign performance across channels. The scripts may load additional third-party pixels on behalf of Merkle's clients, acting as an intermediary layer for marketing tag deployment. Cookies are set for user identification, conversion attribution, and audience segmentation across sessions.

Consent & Compliance

Merkle falls under marketing and analytics consent categories. The behavioral tracking and conversion attribution process personal data for advertising purposes. Under GDPR/ePrivacy, the non-essential cookies and cross-site tracking require explicit opt-in consent. Since Merkle scripts may load additional third-party tags, the total data processing footprint can be larger than it appears. CCPA classifies this advertising measurement data sharing as a sale/share.

Should You Block This Without Consent?

Yes. This is marketing infrastructure that tracks user behavior for campaign attribution and may load additional third-party tracking tags. Block until the user consents to marketing.

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Consent Categories

Marketing
Analytics

Also Known As

merklemerkle dentsumerkle tag managementperformance marketing pixelsmerkle GDPRmerkle attribution tracking

Industries

Business and Consumer ServicesMarketing and AdvertisingComputers Electronics and TechnologyProgramming and Developer Software

Tracked Domains (1)

rkdms.comMarketing

Frequently Asked Questions

Does Merkle require cookie consent on my website?

Yes. Merkle scripts fall under marketing and analytics categories, both requiring explicit opt-in consent under GDPR and ePrivacy. They set cookies for conversion attribution and audience segmentation. CCPA classifies this data sharing as a sale, requiring opt-out rights.

What data does Merkle collect from website visitors?

Merkle collects conversion events, page views, and behavioral interaction data for campaign attribution. Cookies are set for user identification, audience segmentation, and cross-session tracking. Scripts may also load additional third-party pixels, expanding the total data collection footprint beyond Merkle itself.

How does ConsentStack handle Merkle on my site?

ConsentStack detects Merkle scripts and assigns them to the marketing and analytics consent categories. Scripts are blocked on page load until the visitor grants consent. On denial, Merkle tags remain blocked for the session, preventing attribution tracking and behavioral data collection.

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Manage consent for Merkle

ConsentStack automatically detects and manages Merkle trackers so your site stays compliant with global privacy regulations.

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