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Merkle

Merkle

Global performance marketing company. Merkle (now Dentsu) scripts may appear as part of tag management or pixel management deployments for enterprise marketers, firing attribution and behavioral tracking tags across advertiser sites.

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Overview

Merkle (now part of Dentsu) is a global performance marketing company. Its scripts appear on advertiser sites as part of tag management and pixel deployment for enterprise marketing campaigns.

What This Script Does

Merkle scripts fire attribution and behavioral tracking tags on advertiser websites. They collect conversion events, page views, and user interaction data to measure campaign performance across channels. The scripts may load additional third-party pixels on behalf of Merkle's clients, acting as an intermediary layer for marketing tag deployment. Cookies are set for user identification, conversion attribution, and audience segmentation across sessions.

Consent & Compliance

Merkle falls under marketing and analytics consent categories. The behavioral tracking and conversion attribution process personal data for advertising purposes. Under GDPR/ePrivacy, the non-essential cookies and cross-site tracking require explicit opt-in consent. Since Merkle scripts may load additional third-party tags, the total data processing footprint can be larger than it appears. CCPA classifies this advertising measurement data sharing as a sale/share.

Should You Block This Without Consent?

Yes. This is marketing infrastructure that tracks user behavior for campaign attribution and may load additional third-party tracking tags. Block until the user consents to marketing.

Is Merkle GDPR compliant?

Merkle typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Merkle can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Merkle, not on Merkle itself.

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Consent Categories

MarketingAnalytics

Also Known As

merklemerkle dentsumerkle tag managementperformance marketing pixelsmerkle GDPRmerkle attribution tracking

Industries

Business and Consumer ServicesMarketing and AdvertisingComputers Electronics and TechnologyProgramming and Developer Software

Tracked Domains (1)

Merkle's trackers are occasionally seen, seen on about 3% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

rkdms.comMarketing

rkdms.com is a marketing domain operated by Merkle, used to serve ads, build audiences, and measure ad conversions. Seen on about 3% of scanned sites.

Frequently Asked Questions

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