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AdThrive

AdThrive

Premium display advertising network serving mid-tier content publishers. AdThrive (now Raptive) manages a full-service ad operations program that loads multiple demand source scripts and header bidding adapters to maximize publisher CPMs.

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Overview

AdThrive (now Raptive) is a premium display advertising management service for content publishers. It provides full-service ad operations, loading multiple demand sources and header bidding adapters to maximize publisher revenue.

What This Script Does

The AdThrive/Raptive script loads a comprehensive advertising stack on publisher pages. This includes multiple header bidding adapters (Prebid.js), Google Ad Manager integration, and connections to dozens of demand partners. The scripts manage ad slot auctions, render winning creatives, and set numerous cookies for user identification, frequency capping, and bid optimization. Page performance data, user engagement metrics, and ad viewability signals are collected and shared with demand partners.

Consent & Compliance

Consent category: Marketing

AdThrive/Raptive loads an extensive advertising ecosystem. Each demand partner sets its own cookies and collects user data for targeting. Under GDPR, explicit opt-in consent is required before loading any part of the ad stack. Under CCPA, the extensive data sharing with demand partners constitutes sharing personal information. The ePrivacy Directive requires consent for all advertising cookies. AdThrive supports CMP integration for consent management.

Should You Block This Without Consent?

Yes. AdThrive/Raptive loads a full advertising stack with multiple third-party demand partners. The entire ad infrastructure must be blocked until marketing consent is granted.

Is AdThrive GDPR compliant?

AdThrive typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So AdThrive can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads AdThrive, not on AdThrive itself.

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Consent Categories

Marketing

Also Known As

adthriveraptiveheader biddingpublisher ad networkdisplay advertisingprebid publisher

Industries

Business and Consumer ServicesComputers Electronics and TechnologyMarketing and AdvertisingProgramming and Developer Software

Tracked Domains (1)

AdThrive's trackers are occasionally seen, seen on about 2% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

adthrive.comMarketing

adthrive.com is a marketing domain operated by AdThrive, used to serve ads, build audiences, and measure ad conversions. Seen on about 2% of scanned sites.

Frequently Asked Questions

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ConsentStack automatically detects and manages AdThrive trackers so your site stays compliant with global privacy regulations.

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