AdThrive

AdThrive

Premium display advertising network serving mid-tier content publishers. AdThrive (now Raptive) manages a full-service ad operations program that loads multiple demand source scripts and header bidding adapters to maximize publisher CPMs.

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Overview

AdThrive (now Raptive) is a premium display advertising management service for content publishers. It provides full-service ad operations, loading multiple demand sources and header bidding adapters to maximize publisher revenue.

What This Script Does

The AdThrive/Raptive script loads a comprehensive advertising stack on publisher pages. This includes multiple header bidding adapters (Prebid.js), Google Ad Manager integration, and connections to dozens of demand partners. The scripts manage ad slot auctions, render winning creatives, and set numerous cookies for user identification, frequency capping, and bid optimization. Page performance data, user engagement metrics, and ad viewability signals are collected and shared with demand partners.

Consent & Compliance

Consent category: Marketing

AdThrive/Raptive loads an extensive advertising ecosystem. Each demand partner sets its own cookies and collects user data for targeting. Under GDPR, explicit opt-in consent is required before loading any part of the ad stack. Under CCPA, the extensive data sharing with demand partners constitutes sharing personal information. The ePrivacy Directive requires consent for all advertising cookies. AdThrive supports CMP integration for consent management.

Should You Block This Without Consent?

Yes. AdThrive/Raptive loads a full advertising stack with multiple third-party demand partners. The entire ad infrastructure must be blocked until marketing consent is granted.

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Consent Categories

Marketing

Also Known As

adthriveraptiveheader biddingpublisher ad networkdisplay advertisingprebid publisher

Industries

Business and Consumer ServicesComputers Electronics and TechnologyMarketing and AdvertisingProgramming and Developer Software

Tracked Domains (1)

adthrive.comMarketing

Frequently Asked Questions

Does AdThrive require consent?

Yes. AdThrive loads a full advertising stack including Prebid.js, Google Ad Manager, and dozens of demand partners. Each partner sets cookies and collects user data for targeting. The entire ad infrastructure must be blocked until the visitor grants marketing consent.

What does the AdThrive script load?

AdThrive loads multiple header bidding adapters, auction logic, and connections to many demand partners. It sets cookies for user identification, frequency capping, and bid optimization, and shares page performance and viewability signals with advertising partners.

How does ConsentStack handle AdThrive?

ConsentStack classifies AdThrive as a marketing vendor and blocks its entire ad stack until consent is granted. Because AdThrive loads dozens of downstream partners, blocking it at the entry point prevents all associated tracking from firing before the user opts in.

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Manage consent for AdThrive

ConsentStack automatically detects and manages AdThrive trackers so your site stays compliant with global privacy regulations.

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