Engine USA

Engine USA

Engine USA, also known as EMX Digital, is a programmatic advertising marketplace for digital publishers. Scripts participate in header bidding auctions, serve targeted display and native ad units to publisher audiences, and track impressions and conversions for campaign reporting.

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Overview

Engine USA (also known as EMX Digital) is a programmatic advertising marketplace for digital publishers. Scripts participate in header bidding and serve targeted display and native ad units.

What This Script Does

  • Runs header bidding auction logic in the browser to solicit bids from demand partners
  • Serves display and native ad creatives into publisher ad slots
  • Sets third-party cookies for user identification, frequency capping, and audience targeting
  • Transmits page context and user signals to programmatic buyers in real time

Consent & Compliance

  • Consent Category: Marketing
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-in Required: Yes — sets tracking cookies and shares user data with programmatic advertising partners

Should You Block This Without Consent?

Yes. Engine USA is a programmatic ad marketplace that relies on third-party cookies and cross-site user tracking for ad targeting. It has no functional purpose for site visitors and requires consent under GDPR and ePrivacy regulations.

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Consent Categories

Marketing

Also Known As

Engine USAEMX Digitalprogrammatic marketplacead exchangeheader biddingdisplay ad network

Industries

Business and Consumer ServicesMarketing and AdvertisingComputers Electronics and TechnologyArts and Entertainment

Tracked Domains (1)

emxdgt.comMarketing

Frequently Asked Questions

Does Engine USA require consent for its ad scripts?

Yes, Engine USA requires explicit consent. Its scripts run header bidding auctions and set third-party cookies for user identification, frequency capping, and targeting. User data is shared with programmatic buyers in real time. Under GDPR, this advertising activity requires opt-in consent.

What tracking does Engine USA perform in the browser?

Engine USA executes header bidding auction logic in the browser, soliciting bids from demand partners. It serves display and native ad creatives into publisher ad slots and sets third-party cookies for user identification, frequency capping, and targeting. Page context and user signals are sent to buyers.

How does ConsentStack handle Engine USA ad scripts?

ConsentStack identifies Engine USA's header bidding and ad delivery scripts, assigning them to marketing. When visitors opt in, the auction logic activates and ads are served. If consent is not granted, ConsentStack blocks the scripts, preventing ad auctions, cookies, and data sharing with buyers.

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Manage consent for Engine USA

ConsentStack automatically detects and manages Engine USA trackers so your site stays compliant with global privacy regulations.

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