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Telaria

Telaria

Telaria is a programmatic video advertising platform, now part of Magnite after merging with SpotX. Scripts participate in real-time video ad auctions for connected TV and online video publisher inventory, serving video ad creatives and tracking viewability and completion metrics.

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Overview

Telaria (now part of Magnite, formerly SpotX) is a programmatic video advertising platform. Its scripts participate in video ad auctions for connected TV (CTV) and online video publisher inventory.

What This Script Does

  • Participates in programmatic video ad auctions on publisher sites
  • Loads video ad creative and renders pre-roll, mid-roll, or post-roll video advertisements
  • Sets cookies for frequency capping, audience segmentation, and conversion attribution
  • Sends bid requests containing user data to demand-side platforms through real-time bidding
  • Tracks video ad viewability, completion rates, and engagement metrics

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires consent. Programmatic video advertising shares user data with multiple demand partners through real-time bidding auctions.
  • CCPA: Qualifies as a sale/share of personal information. User data is transmitted to advertising partners during bid requests.
  • ePrivacy: Requires consent for cookies used for ad targeting, frequency capping, and audience measurement.

Should You Block This Without Consent?

Yes. Telaria/Magnite is a programmatic advertising platform that shares user data through real-time bidding. It provides no essential site functionality and should be blocked until the user consents to marketing cookies.

Is Telaria GDPR compliant?

Telaria typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Telaria can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Telaria, not on Telaria itself.

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Consent Categories

Marketing

Also Known As

telariamagniteSpotXCTV advertisingprogrammatic video adsconnected TV ads

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

Telaria's trackers are occasionally seen, seen on about 2% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

tremorhub.comMarketing

tremorhub.com is a marketing domain operated by Telaria, used to serve ads, build audiences, and measure ad conversions. Seen on about 2% of scanned sites.

Frequently Asked Questions

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ConsentStack automatically detects and manages Telaria trackers so your site stays compliant with global privacy regulations.

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