Telaria

Telaria

Telaria is a programmatic video advertising platform, now part of Magnite after merging with SpotX. Scripts participate in real-time video ad auctions for connected TV and online video publisher inventory, serving video ad creatives and tracking viewability and completion metrics.

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Overview

Telaria (now part of Magnite, formerly SpotX) is a programmatic video advertising platform. Its scripts participate in video ad auctions for connected TV (CTV) and online video publisher inventory.

What This Script Does

  • Participates in programmatic video ad auctions on publisher sites
  • Loads video ad creative and renders pre-roll, mid-roll, or post-roll video advertisements
  • Sets cookies for frequency capping, audience segmentation, and conversion attribution
  • Sends bid requests containing user data to demand-side platforms through real-time bidding
  • Tracks video ad viewability, completion rates, and engagement metrics

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires consent. Programmatic video advertising shares user data with multiple demand partners through real-time bidding auctions.
  • CCPA: Qualifies as a sale/share of personal information. User data is transmitted to advertising partners during bid requests.
  • ePrivacy: Requires consent for cookies used for ad targeting, frequency capping, and audience measurement.

Should You Block This Without Consent?

Yes. Telaria/Magnite is a programmatic advertising platform that shares user data through real-time bidding. It provides no essential site functionality and should be blocked until the user consents to marketing cookies.

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Consent Categories

Marketing

Also Known As

telariamagniteSpotXCTV advertisingprogrammatic video adsconnected TV ads

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

tremorhub.comMarketing

Frequently Asked Questions

Do I need consent to use Telaria on my website?

Yes. Telaria is a programmatic video advertising platform — now part of Magnite — that serves video ad creatives and tracks viewability and completion metrics. Under GDPR, video ad serving and viewability tracking require explicit opt-in consent. CCPA requires opt-out rights for audience data used in real-time video ad auctions.

What does Telaria collect from website visitors?

Telaria scripts participate in real-time video ad auctions for connected TV and online video inventory. They serve video ad creatives and collect viewability metrics including player size, mute status, and completion rates. User identifiers and contextual signals are included in bid requests sent to programmatic ad exchanges.

How does ConsentStack detect and manage Telaria?

ConsentStack identifies Telaria by its video ad auction scripts and Magnite/SpotX-related domains, classifying them as marketing. All tags are blocked until a visitor grants marketing consent. On consent, Telaria participates in video ad auctions normally. On denial, no bid requests or viewability data is transmitted.

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ConsentStack automatically detects and manages Telaria trackers so your site stays compliant with global privacy regulations.

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