Free whiteglove setup from a ConsentStack Concierge
Roq.ad

Roq.ad

Roq.ad is an ad tech transparency and supply path optimization company. Scripts collect device identifiers and behavioral signals to build cross-device user profiles, enabling programmatic advertising targeting and audience matching across devices, browsers, and publisher environments.

Back to Vendor Library

Overview

Roq.ad is an ad tech company focused on cross-device identity resolution for programmatic advertising. Its scripts collect device identifiers and behavioral signals to build cross-device user profiles that enable advertisers to target users across their phones, tablets, and desktops.

What This Script Does

  • Drops tracking pixels and cookies to collect device-level identifiers on publisher sites
  • Gathers browser fingerprint signals including screen resolution, installed fonts, and user agent data
  • Builds probabilistic cross-device identity graphs linking multiple devices to a single user
  • Syncs device identifiers with demand-side platforms and other ad tech partners
  • Enables advertisers to retarget users across different devices based on the identity graph
  • Shares cross-device audience segments with programmatic advertising platforms

Consent & Compliance

  • Category: Marketing
  • GDPR: Cross-device tracking, browser fingerprinting, and identity graph construction constitute extensive profiling requiring explicit consent. Data sharing with multiple ad tech partners significantly expands the compliance surface.
  • CCPA: Device identifiers and cross-device profiles constitute personal information. Sharing with ad tech partners for targeting qualifies as sale of personal information.
  • ePrivacy: Tracking cookies and fingerprinting for cross-device identification are not strictly necessary and require prior consent.

Should You Block This Without Consent?

Yes. Roq.ad's core purpose is cross-device identity resolution for advertising. It performs invasive device fingerprinting and shares identity data across the ad tech ecosystem. It must be blocked until explicit marketing consent is obtained.

Is Roq.ad GDPR compliant?

Roq.ad typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Roq.ad can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Roq.ad, not on Roq.ad itself.

Visit website

Consent Categories

Marketing

Also Known As

Roq.adroqadcross-device targetingdevice graphsupply path optimizationad tech transparency

Industries

Programming and Developer SoftwareComputers Electronics and Technology

Tracked Domains (1)

Roq.ad's trackers are occasionally seen, seen on about 2% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

rqtrk.euMarketing

rqtrk.eu is a marketing domain operated by Roq.ad, used to serve ads, build audiences, and measure ad conversions. Seen on about 2% of scanned sites.

Frequently Asked Questions

Related Vendors

DoubleVerify
DoubleVerify
Ad measurement and verification platform that evaluates ad viewability, fraud, and brand suitability. The DV script runs alongside ad tags and reports impression-level data on whether ads were viewable, whether the page is brand-safe, and whether the traffic appears human.
Snap
Snap
Snapchat's advertising pixel used to track conversions and build audiences for campaigns running on Snap's platform. The Snap Pixel fires on advertiser sites when users view pages or complete purchase events, enabling retargeting and lookalike audience creation.
HubSpot
HubSpot
All-in-one CRM and marketing platform used by inbound marketing teams. HubSpot scripts load the live chat widget, track page views and form submissions, and attribute visits to marketing campaigns. Sets cookies to identify visitors across sessions and build contact profiles in HubSpot's CRM.
Snap Pixel
Snap Pixel
Snap Pixel is Snapchat's conversion tracking and audience tool for advertisers on the platform. Scripts fire events on advertiser websites when visitors complete actions after seeing or clicking Snapchat ads. The pixel feeds conversion data back to Snap Ads Manager for optimization and supports Snap Audience Match for retargeting.
Telaria
Telaria
Telaria is a programmatic video advertising platform, now part of Magnite after merging with SpotX. Scripts participate in real-time video ad auctions for connected TV and online video publisher inventory, serving video ad creatives and tracking viewability and completion metrics.
Adkernel
Adkernel
White-label ad serving and header bidding technology provider used by publishers and ad networks to build programmatic advertising infrastructure. Adkernel scripts manage ad slot auctions and deliver targeted display ads.

Manage consent for Roq.ad

ConsentStack automatically detects and manages Roq.ad trackers so your site stays compliant with global privacy regulations.

Get started free