Roq.ad

Roq.ad

Roq.ad is an ad tech transparency and supply path optimization company. Scripts collect device identifiers and behavioral signals to build cross-device user profiles, enabling programmatic advertising targeting and audience matching across devices, browsers, and publisher environments.

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Overview

Roq.ad is an ad tech company focused on cross-device identity resolution for programmatic advertising. Its scripts collect device identifiers and behavioral signals to build cross-device user profiles that enable advertisers to target users across their phones, tablets, and desktops.

What This Script Does

  • Drops tracking pixels and cookies to collect device-level identifiers on publisher sites
  • Gathers browser fingerprint signals including screen resolution, installed fonts, and user agent data
  • Builds probabilistic cross-device identity graphs linking multiple devices to a single user
  • Syncs device identifiers with demand-side platforms and other ad tech partners
  • Enables advertisers to retarget users across different devices based on the identity graph
  • Shares cross-device audience segments with programmatic advertising platforms

Consent & Compliance

  • Category: Marketing
  • GDPR: Cross-device tracking, browser fingerprinting, and identity graph construction constitute extensive profiling requiring explicit consent. Data sharing with multiple ad tech partners significantly expands the compliance surface.
  • CCPA: Device identifiers and cross-device profiles constitute personal information. Sharing with ad tech partners for targeting qualifies as sale of personal information.
  • ePrivacy: Tracking cookies and fingerprinting for cross-device identification are not strictly necessary and require prior consent.

Should You Block This Without Consent?

Yes. Roq.ad's core purpose is cross-device identity resolution for advertising. It performs invasive device fingerprinting and shares identity data across the ad tech ecosystem. It must be blocked until explicit marketing consent is obtained.

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Consent Categories

Marketing

Also Known As

Roq.adroqadcross-device targetingdevice graphsupply path optimizationad tech transparency

Industries

Programming and Developer SoftwareComputers Electronics and Technology

Tracked Domains (1)

rqtrk.euMarketing

Frequently Asked Questions

Does Roq.ad require cookie consent from visitors?

Yes, Roq.ad absolutely requires consent. It builds cross-device identity profiles by dropping tracking pixels and cookies across phones, tablets, and desktops. Under GDPR, this extensive personal data processing for programmatic advertising demands explicit opt-in. It is categorized as marketing.

What tracking technology does Roq.ad deploy?

Roq.ad drops tracking pixels and cookies to collect device identifiers on publisher sites. It gathers browser fingerprint signals like screen resolution, installed fonts, and user agent data. This builds probabilistic cross-device identity graphs linking multiple devices to single users, syncing IDs with ad tech partners.

How does ConsentStack detect and block Roq.ad?

ConsentStack recognizes Roq.ad's tracking pixels and identity scripts, placing them in the marketing category. When a visitor grants marketing consent, Roq.ad's scripts load for cross-device identification. If declined, ConsentStack blocks all scripts, preventing fingerprinting and device identity syncing.

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Manage consent for Roq.ad

ConsentStack automatically detects and manages Roq.ad trackers so your site stays compliant with global privacy regulations.

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