Adkernel

Adkernel

White-label ad serving and header bidding technology provider used by publishers and ad networks to build programmatic advertising infrastructure. Adkernel scripts manage ad slot auctions and deliver targeted display ads.

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Overview

Adkernel is a white-label ad serving and header bidding technology provider. Publishers and ad networks use Adkernel's infrastructure to build and operate their own programmatic advertising businesses.

What This Script Does

The Adkernel script manages header bidding auctions on publisher pages, evaluating demand from multiple buyers and selecting winning bids for each ad slot. It sets cookies for user identification, frequency capping, and bid optimization. The script collects page URL, ad placement data, browser metadata, and user identifiers, sending bid requests to connected demand partners in real time.

Consent & Compliance

Consent category: Marketing

Adkernel facilitates programmatic advertising through header bidding and user identification for ad targeting. Under GDPR, explicit opt-in consent is required before the script loads or sets cookies. Under CCPA, sharing user data with demand partners constitutes selling or sharing personal information. The ePrivacy Directive requires consent for all advertising-related cookies.

Should You Block This Without Consent?

Yes. Adkernel is advertising infrastructure. It should not execute or set cookies until marketing consent is granted.

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Consent Categories

Marketing

Also Known As

adkernelwhite-label ad serverheader bidding platformprogrammatic ad servingad network infrastructureSSP technology

Industries

Computers Electronics and Technology

Tracked Domains (1)

adkernel.comMarketing

Frequently Asked Questions

Does Adkernel require cookie consent?

Yes. Adkernel is a white-label ad serving and header bidding technology that manages programmatic ad auctions and delivers targeted advertising. Its scripts participate in real-time bidding using visitor data, which requires explicit opt-in consent under GDPR and ePrivacy before scripts may execute.

What does Adkernel do on a publisher website?

Adkernel scripts manage ad slot auctions by collecting bid requests with contextual and audience data and coordinating with demand-side platforms. They deliver winning ad creatives to page slots and track ad impressions and click events, reporting campaign performance back to advertisers.

How does ConsentStack manage Adkernel consent?

ConsentStack detects Adkernel header bidding and ad delivery scripts and classifies them as a marketing vendor. Ad scripts are blocked from executing until a visitor grants marketing consent. Once consent is obtained, ConsentStack releases Adkernel to run auctions and serve ads compliantly.

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Manage consent for Adkernel

ConsentStack automatically detects and manages Adkernel trackers so your site stays compliant with global privacy regulations.

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