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Adkernel

Adkernel

White-label ad serving and header bidding technology provider used by publishers and ad networks to build programmatic advertising infrastructure. Adkernel scripts manage ad slot auctions and deliver targeted display ads.

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Overview

Adkernel is a white-label ad serving and header bidding technology provider. Publishers and ad networks use Adkernel's infrastructure to build and operate their own programmatic advertising businesses.

What This Script Does

The Adkernel script manages header bidding auctions on publisher pages, evaluating demand from multiple buyers and selecting winning bids for each ad slot. It sets cookies for user identification, frequency capping, and bid optimization. The script collects page URL, ad placement data, browser metadata, and user identifiers, sending bid requests to connected demand partners in real time.

Consent & Compliance

Consent category: Marketing

Adkernel facilitates programmatic advertising through header bidding and user identification for ad targeting. Under GDPR, explicit opt-in consent is required before the script loads or sets cookies. Under CCPA, sharing user data with demand partners constitutes selling or sharing personal information. The ePrivacy Directive requires consent for all advertising-related cookies.

Should You Block This Without Consent?

Yes. Adkernel is advertising infrastructure. It should not execute or set cookies until marketing consent is granted.

Is Adkernel GDPR compliant?

Adkernel typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Adkernel can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Adkernel, not on Adkernel itself.

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Consent Categories

Marketing

Also Known As

adkernelwhite-label ad serverheader bidding platformprogrammatic ad servingad network infrastructureSSP technology

Industries

Computers Electronics and Technology

Tracked Domains (1)

Adkernel's trackers are occasionally seen, seen on about 2% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

adkernel.comMarketing

adkernel.com is a marketing domain operated by Adkernel, used to serve ads, build audiences, and measure ad conversions. Seen on about 2% of scanned sites.

Frequently Asked Questions

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ConsentStack automatically detects and manages Adkernel trackers so your site stays compliant with global privacy regulations.

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