Free whiteglove setup from a ConsentStack Concierge
Throtle

Throtle

Throtle is an identity resolution platform for digital marketers. Scripts match online behavioral signals to offline consumer records using email-based identity resolution, enabling personalized advertising across channels.

Back to Vendor Library

Overview

Throtle is an identity resolution platform for digital marketers. It matches online behavioral signals to offline consumer records using email-based identity resolution, enabling personalized advertising across channels.

What This Script Does

  • Sets cookies to capture online behavioral signals and device identifiers
  • Matches website visitors to offline consumer identity records using email-based resolution
  • Shares resolved identity data with advertising partners for cross-channel targeting
  • Fires tracking pixels to collect browsing behavior for identity matching
  • Sends identity resolution data to Throtle's servers for profile enrichment

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires consent. Identity resolution that links online behavior to offline consumer records involves extensive personal data processing.
  • CCPA: Qualifies as a sale/share of personal information. Consumer identity data is shared with third-party advertisers for targeting.
  • ePrivacy: Requires consent for cookies used to collect behavioral signals for identity resolution.

Should You Block This Without Consent?

Yes. Throtle exists to resolve user identities for advertising purposes by linking online activity to offline consumer records. It provides no site functionality and should be blocked until the user consents to marketing cookies.

Is Throtle GDPR compliant?

Throtle typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Throtle can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Throtle, not on Throtle itself.

Visit website

Consent Categories

Marketing

Also Known As

Throtleidentity resolution platformemail identity matchingoffline data matchingdigital marketing identityfirst-party data resolution

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

Throtle's trackers are occasionally seen, seen on about 3% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

thrtle.comMarketing

thrtle.com is a marketing domain operated by Throtle, used to serve ads, build audiences, and measure ad conversions. Seen on about 3% of scanned sites.

Frequently Asked Questions

Related Vendors

Adyoulike
Adyoulike
Adyoulike is a native advertising SSP that connects publishers with programmatic demand for in-feed and in-article native ad placements. Scripts participate in header bidding auctions and deliver contextually relevant sponsored content.
Mediaocean
Mediaocean
Mediaocean is an advertising workflow and omnichannel campaign management platform for enterprise media operations. Scripts may appear as part of media planning, buying, and verification infrastructure, tracking ad delivery and campaign performance across digital advertising channels.
X Ads
X Ads
X Ads (formerly Twitter Ads) pixel records conversions and builds audiences for advertising campaigns on X. Scripts deploy on advertiser sites to track user actions attributed to X ad clicks or views. Collected events support campaign measurement, bid optimization, and website custom audience creation.
Undertone Networks
Undertone Networks
Ad tech company specializing in video advertising. Undertone (now Perion) scripts serve high-impact video and display ad formats and measure viewability, brand lift, and engagement for premium advertising campaigns.
AdTheorent
AdTheorent
Programmatic advertising platform specializing in healthcare and pharmaceutical digital marketing. AdTheorent uses predictive machine learning models to identify high-intent audiences. Scripts fire conversion pixels on health-related advertiser sites.
Merkle
Merkle
Global performance marketing company. Merkle (now Dentsu) scripts may appear as part of tag management or pixel management deployments for enterprise marketers, firing attribution and behavioral tracking tags across advertiser sites.

Manage consent for Throtle

ConsentStack automatically detects and manages Throtle trackers so your site stays compliant with global privacy regulations.

Get started free