Throtle

Throtle

Throtle is an identity resolution platform for digital marketers. Scripts match online behavioral signals to offline consumer records using email-based identity resolution, enabling personalized advertising across channels.

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Overview

Throtle is an identity resolution platform for digital marketers. It matches online behavioral signals to offline consumer records using email-based identity resolution, enabling personalized advertising across channels.

What This Script Does

  • Sets cookies to capture online behavioral signals and device identifiers
  • Matches website visitors to offline consumer identity records using email-based resolution
  • Shares resolved identity data with advertising partners for cross-channel targeting
  • Fires tracking pixels to collect browsing behavior for identity matching
  • Sends identity resolution data to Throtle's servers for profile enrichment

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires consent. Identity resolution that links online behavior to offline consumer records involves extensive personal data processing.
  • CCPA: Qualifies as a sale/share of personal information. Consumer identity data is shared with third-party advertisers for targeting.
  • ePrivacy: Requires consent for cookies used to collect behavioral signals for identity resolution.

Should You Block This Without Consent?

Yes. Throtle exists to resolve user identities for advertising purposes by linking online activity to offline consumer records. It provides no site functionality and should be blocked until the user consents to marketing cookies.

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Consent Categories

Marketing

Also Known As

Throtleidentity resolution platformemail identity matchingoffline data matchingdigital marketing identityfirst-party data resolution

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

thrtle.comMarketing

Frequently Asked Questions

Does Throtle require cookie consent?

Yes. Throtle is categorized as marketing. It performs identity resolution by matching online behavioral signals to offline consumer records using email-based identifiers. This extensive personal data processing requires explicit consent under GDPR and qualifies as a sale of data under CCPA.

What does Throtle track on a website?

Throtle sets cookies to capture behavioral signals and device identifiers, then matches them to offline consumer identity records via email-based resolution. Resolved identity data and browsing behavior are shared with advertising partners for cross-channel personalized targeting.

How does ConsentStack detect Throtle?

ConsentStack identifies Throtle scripts and tracking pixels by their known domains and request patterns, assigning the marketing category. On consent grant, identity resolution scripts load and data is synced. On denial, ConsentStack blocks all Throtle scripts, preventing any identity matching or data sharing.

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Manage consent for Throtle

ConsentStack automatically detects and manages Throtle trackers so your site stays compliant with global privacy regulations.

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