Undertone Networks

Undertone Networks

Ad tech company specializing in video advertising. Undertone (now Perion) scripts serve high-impact video and display ad formats and measure viewability, brand lift, and engagement for premium advertising campaigns.

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Overview

Undertone Networks (now part of Perion Network) is an ad tech company specializing in high-impact video and display advertising. Its scripts serve premium ad formats including full-page takeovers, interactive video units, and rich media placements. Undertone measures viewability, brand lift, and engagement for advertising campaigns.

What This Script Does

  • Loads high-impact ad creatives including video, interactive, and rich media formats
  • Serves full-page takeover, in-banner video, and expandable ad units
  • Sets cookies to track ad impressions, viewability, clicks, and engagement duration
  • Participates in programmatic ad auctions and header bidding integrations
  • Collects visitor data for frequency capping and audience targeting
  • Measures brand lift and engagement metrics for campaign reporting

Consent & Compliance

  • Category: Marketing
  • GDPR: Sets tracking cookies and collects behavioral data for advertising. Participates in programmatic advertising ecosystems. Requires explicit consent before loading.
  • CCPA: Shares visitor data through programmatic ad auctions, which constitutes a "sale" of personal information.
  • ePrivacy: Sets non-essential advertising cookies. Requires prior consent in EU jurisdictions.

Should You Block This Without Consent?

Yes. Undertone Networks is an advertising platform that serves targeted ads, sets tracking cookies, and participates in programmatic auctions. It must be blocked until the user provides explicit marketing consent.

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Consent Categories

Marketing

Also Known As

Undertone NetworksUndertonePerion Networkhigh-impact advertisingrich media adsvideo advertisingbrand lift measurement

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

undertone.comMarketing

Frequently Asked Questions

Does Undertone Networks require consent before loading?

Yes. Undertone (now part of Perion Network) serves high-impact video and rich media ads, sets tracking cookies, and participates in programmatic ad auctions. It is a marketing tool that must be blocked until explicit consent is obtained.

What does the Undertone Networks script do on my site?

It loads high-impact ad formats including full-page takeovers, in-banner video, and interactive creatives. It sets cookies to track viewability, impressions, and engagement, and collects visitor data for frequency capping and audience targeting.

How does ConsentStack handle Undertone Networks?

ConsentStack classifies Undertone Networks as a marketing vendor. It is blocked by default until a visitor grants marketing consent. ConsentStack ensures the script only fires after explicit opt-in, keeping your site GDPR and ePrivacy compliant.

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Manage consent for Undertone Networks

ConsentStack automatically detects and manages Undertone Networks trackers so your site stays compliant with global privacy regulations.

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