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Undertone Networks

Undertone Networks

Ad tech company specializing in video advertising. Undertone (now Perion) scripts serve high-impact video and display ad formats and measure viewability, brand lift, and engagement for premium advertising campaigns.

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Overview

Undertone Networks (now part of Perion Network) is an ad tech company specializing in high-impact video and display advertising. Its scripts serve premium ad formats including full-page takeovers, interactive video units, and rich media placements. Undertone measures viewability, brand lift, and engagement for advertising campaigns.

What This Script Does

  • Loads high-impact ad creatives including video, interactive, and rich media formats
  • Serves full-page takeover, in-banner video, and expandable ad units
  • Sets cookies to track ad impressions, viewability, clicks, and engagement duration
  • Participates in programmatic ad auctions and header bidding integrations
  • Collects visitor data for frequency capping and audience targeting
  • Measures brand lift and engagement metrics for campaign reporting

Consent & Compliance

  • Category: Marketing
  • GDPR: Sets tracking cookies and collects behavioral data for advertising. Participates in programmatic advertising ecosystems. Requires explicit consent before loading.
  • CCPA: Shares visitor data through programmatic ad auctions, which constitutes a "sale" of personal information.
  • ePrivacy: Sets non-essential advertising cookies. Requires prior consent in EU jurisdictions.

Should You Block This Without Consent?

Yes. Undertone Networks is an advertising platform that serves targeted ads, sets tracking cookies, and participates in programmatic auctions. It must be blocked until the user provides explicit marketing consent.

Is Undertone Networks GDPR compliant?

Undertone Networks typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Undertone Networks can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Undertone Networks, not on Undertone Networks itself.

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Consent Categories

Marketing

Also Known As

Undertone NetworksUndertonePerion Networkhigh-impact advertisingrich media adsvideo advertisingbrand lift measurement

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

Undertone Networks's trackers are occasionally seen, seen on about 3% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

undertone.comMarketing

undertone.com is a marketing domain operated by Undertone Networks, used to serve ads, build audiences, and measure ad conversions. Seen on about 3% of scanned sites.

Frequently Asked Questions

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