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Mediaocean

Mediaocean

Mediaocean is an advertising workflow and omnichannel campaign management platform for enterprise media operations. Scripts may appear as part of media planning, buying, and verification infrastructure, tracking ad delivery and campaign performance across digital advertising channels.

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Overview

Mediaocean is an enterprise advertising workflow and omnichannel campaign management platform. It provides infrastructure for media planning, buying, and billing across advertising operations.

What This Script Does

Mediaocean scripts may appear on advertiser sites as part of campaign tracking and attribution workflows. They fire pixels to record ad impressions and conversions, connecting on-site actions back to media buys managed through Mediaocean's platform. The scripts transmit event data to Mediaocean's servers for campaign performance reporting and may set cookies for attribution tracking across sessions.

Consent & Compliance

Mediaocean falls under the marketing consent category. Its tracking pixels and attribution cookies process personal data (IP addresses, browsing activity, conversion events) for advertising measurement purposes. Under GDPR/ePrivacy, these non-essential cookies require explicit opt-in consent. CCPA considers this data collection as part of advertising operations that may constitute a sale/share.

Should You Block This Without Consent?

Yes. This is advertising infrastructure used for campaign tracking and attribution. Block until the user consents to marketing.

Is Mediaocean GDPR compliant?

Mediaocean typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Mediaocean can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Mediaocean, not on Mediaocean itself.

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Consent Categories

Marketing

Also Known As

mediaoceanDonovan Data Systemsmedia buying platformad workflowomnichannel advertisingcampaign management

Industries

Business and Consumer ServicesMarketing and AdvertisingComputers Electronics and TechnologyProgramming and Developer Software

Tracked Domains (1)

Mediaocean's trackers are occasionally seen, seen on about 3% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

flashtalking.comMarketing

flashtalking.com is a marketing domain operated by Mediaocean, used to serve ads, build audiences, and measure ad conversions. Seen on about 3% of scanned sites.

Frequently Asked Questions

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ConsentStack automatically detects and manages Mediaocean trackers so your site stays compliant with global privacy regulations.

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