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Kargo

Kargo

Kargo is a mobile-first advertising platform specializing in high-impact ad formats for premium publishers. Scripts serve attention-capturing mobile ad units and measure real engagement metrics beyond standard click-through rates.

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Overview

Kargo is a mobile-first advertising platform specializing in high-impact ad formats for premium publishers. Its scripts serve rich media ad units designed for mobile viewability and measure engagement metrics beyond standard click-through rates.

What This Script Does

Kargo scripts load ad creatives into designated placements on publisher pages. They track viewability, scroll depth, interaction events (swipes, taps), and time-in-view. The scripts make requests to Kargo's ad servers and may sync with third-party demand-side platforms. Cookies and local storage may be used for frequency capping and user identification for ad targeting.

Consent & Compliance

Consent Category: Marketing

Kargo scripts serve targeted advertising and collect behavioral signals for ad optimization. Under GDPR and ePrivacy, ad-serving scripts that set cookies or process personal data for targeting require explicit opt-in consent. CCPA requires disclosure and opt-out rights for data shared with advertising partners.

Should You Block This Without Consent?

Yes. Kargo scripts serve advertising and collect engagement data for ad targeting purposes. They set cookies and share data with third-party ad platforms. Block until the user grants marketing consent.

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Consent Categories

Marketing

Also Known As

kargokargo adsmobile advertisinghigh-impact adsattention advertisingrich media ads

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

kargo.comMarketing

Frequently Asked Questions

Do Kargo ads require visitor consent?

Yes. Kargo serves targeted mobile advertising and collects behavioral signals including scroll depth, swipes, and time-in-view. Its scripts set cookies and share data with third-party ad platforms, requiring explicit marketing consent under GDPR and ePrivacy.

What data does Kargo collect?

Kargo tracks viewability, scroll depth, interaction events such as swipes and taps, and time-in-view. The scripts sync with demand-side platforms and use cookies and local storage for frequency capping and user identification for ad targeting purposes.

How does ConsentStack handle Kargo on my site?

ConsentStack places Kargo in the marketing category and prevents its scripts from loading until the visitor explicitly consents. This ensures no behavioral signals are collected and no cookies are set before the user has approved marketing tracking.

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Manage consent for Kargo

ConsentStack automatically detects and manages Kargo trackers so your site stays compliant with global privacy regulations.

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