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Kargo

Kargo

Kargo is a mobile-first advertising platform specializing in high-impact ad formats for premium publishers. Scripts serve attention-capturing mobile ad units and measure real engagement metrics beyond standard click-through rates.

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Overview

Kargo is a mobile-first advertising platform specializing in high-impact ad formats for premium publishers. Its scripts serve rich media ad units designed for mobile viewability and measure engagement metrics beyond standard click-through rates.

What This Script Does

Kargo scripts load ad creatives into designated placements on publisher pages. They track viewability, scroll depth, interaction events (swipes, taps), and time-in-view. The scripts make requests to Kargo's ad servers and may sync with third-party demand-side platforms. Cookies and local storage may be used for frequency capping and user identification for ad targeting.

Consent & Compliance

Consent Category: Marketing

Kargo scripts serve targeted advertising and collect behavioral signals for ad optimization. Under GDPR and ePrivacy, ad-serving scripts that set cookies or process personal data for targeting require explicit opt-in consent. CCPA requires disclosure and opt-out rights for data shared with advertising partners.

Should You Block This Without Consent?

Yes. Kargo scripts serve advertising and collect engagement data for ad targeting purposes. They set cookies and share data with third-party ad platforms. Block until the user grants marketing consent.

Is Kargo GDPR compliant?

Kargo typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Kargo can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Kargo, not on Kargo itself.

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Consent Categories

Marketing

Also Known As

kargokargo adsmobile advertisinghigh-impact adsattention advertisingrich media ads

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

Kargo's trackers are common, seen on about 3% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

kargo.comMarketing

kargo.com is a marketing domain operated by Kargo, used to serve ads, build audiences, and measure ad conversions. Seen on about 3% of scanned sites.

Frequently Asked Questions

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