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DeepIntent

DeepIntent

Healthcare programmatic advertising platform using clinical and claims data to target healthcare professionals and patients. DeepIntent scripts fire impression pixels on health content sites and track behavioral engagement for pharmaceutical advertising campaigns.

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Overview

DeepIntent is a healthcare-focused programmatic advertising platform. It uses clinical and claims data to target healthcare professionals and patients with pharmaceutical advertising campaigns.

What This Script Does

  • Fires impression tracking pixels on health content pages
  • Collects behavioral engagement data (page views, scroll depth, time on page)
  • Sets cookies for audience segmentation and campaign attribution
  • Transmits user interaction data to DeepIntent servers for pharmaceutical ad targeting

Consent & Compliance

  • Consent Category: Marketing / Advertising
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA, HIPAA considerations
  • Opt-in Required: Yes under GDPR/ePrivacy; opt-out rights under CCPA
  • Health-related behavioral data may be considered sensitive personal data under GDPR Article 9, requiring explicit consent
  • HIPAA may apply if data can be linked to identifiable patient information

Should You Block This Without Consent?

Yes. DeepIntent collects behavioral data for pharmaceutical advertising targeting. Health-related tracking data may qualify as sensitive personal data, making consent requirements even stricter under GDPR.

Is DeepIntent GDPR compliant?

DeepIntent typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So DeepIntent can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads DeepIntent, not on DeepIntent itself.

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Consent Categories

Marketing

Also Known As

deepintenthealthcare advertisingpharma programmaticHCP targetinghealth ad networkHIPAA advertising

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

DeepIntent's trackers are common, seen on about 5% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

deepintent.comMarketing

deepintent.com is a marketing domain operated by DeepIntent, used to serve ads, build audiences, and measure ad conversions. Seen on about 5% of scanned sites.

Frequently Asked Questions

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ConsentStack automatically detects and manages DeepIntent trackers so your site stays compliant with global privacy regulations.

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