DeepIntent

DeepIntent

Healthcare programmatic advertising platform using clinical and claims data to target healthcare professionals and patients. DeepIntent scripts fire impression pixels on health content sites and track behavioral engagement for pharmaceutical advertising campaigns.

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Overview

DeepIntent is a healthcare-focused programmatic advertising platform. It uses clinical and claims data to target healthcare professionals and patients with pharmaceutical advertising campaigns.

What This Script Does

  • Fires impression tracking pixels on health content pages
  • Collects behavioral engagement data (page views, scroll depth, time on page)
  • Sets cookies for audience segmentation and campaign attribution
  • Transmits user interaction data to DeepIntent servers for pharmaceutical ad targeting

Consent & Compliance

  • Consent Category: Marketing / Advertising
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA, HIPAA considerations
  • Opt-in Required: Yes under GDPR/ePrivacy; opt-out rights under CCPA
  • Health-related behavioral data may be considered sensitive personal data under GDPR Article 9, requiring explicit consent
  • HIPAA may apply if data can be linked to identifiable patient information

Should You Block This Without Consent?

Yes. DeepIntent collects behavioral data for pharmaceutical advertising targeting. Health-related tracking data may qualify as sensitive personal data, making consent requirements even stricter under GDPR.

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Consent Categories

Marketing

Also Known As

deepintenthealthcare advertisingpharma programmaticHCP targetinghealth ad networkHIPAA advertising

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

deepintent.comMarketing

Frequently Asked Questions

Does DeepIntent require consent before loading?

Yes. DeepIntent collects behavioral data including page views, scroll depth, and time on page to target pharmaceutical advertising. Health-related behavioral data may qualify as sensitive personal data under GDPR Article 9, making consent requirements especially strict.

What makes DeepIntent different from standard advertising platforms?

DeepIntent is healthcare-focused, using clinical and claims data to target healthcare professionals and patients with pharmaceutical advertising. Health-related behavioral tracking may implicate HIPAA if data can be linked to identifiable patient information.

How does ConsentStack handle DeepIntent?

ConsentStack blocks DeepIntent scripts by default and requires explicit marketing consent before loading. Given the healthcare context, ConsentStack recommends treating DeepIntent as a sensitive-data processor and ensuring your privacy policy reflects pharmaceutical ad targeting.

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Manage consent for DeepIntent

ConsentStack automatically detects and manages DeepIntent trackers so your site stays compliant with global privacy regulations.

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