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eyeota

eyeota

Audience intelligence and cross-device targeting platform. eyeota collects behavioral and demographic audience segments from publisher sites and makes them available for programmatic targeting. Scripts fire on publisher pages to classify visitors into interest-based categories.

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Overview

eyeota is an audience intelligence and cross-device targeting platform. It collects behavioral and demographic audience segments from publisher sites and makes them available for programmatic ad targeting.

What This Script Does

  • Fires classification pixels on publisher pages to categorize visitors into interest-based audience segments
  • Sets third-party cookies and syncs user identifiers across devices and platforms
  • Collects browsing behavior data (page content, visit frequency, site categories) for segment creation
  • Transmits audience segment data to demand-side platforms and data management platforms
  • Enables cross-site audience extension for programmatic advertisers

Consent & Compliance

  • Consent Category: Marketing
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-in Required: Yes — collects behavioral data and builds cross-site audience profiles for advertising, requiring explicit opt-in

Should You Block This Without Consent?

Yes. eyeota is a data broker that collects browsing behavior to build audience segments sold to advertisers. This is a core tracking use case that requires explicit consent under GDPR, ePrivacy, and CCPA.

Is eyeota GDPR compliant?

eyeota typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So eyeota can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads eyeota, not on eyeota itself.

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Consent Categories

Marketing

Also Known As

eyeotaEyeotaaudience data platformaudience segmentationbehavioral targetingprogrammatic audience dataDMP

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

eyeota's trackers are common, seen on about 5% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

eyeota.netMarketing

eyeota.net is a marketing domain operated by eyeota, used to serve ads, build audiences, and measure ad conversions. Seen on about 5% of scanned sites.

Frequently Asked Questions

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