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Teads

Teads

Native video advertising platform that serves in-stream and outstream video ads on publisher sites. The Teads script loads a video player that injects ads into content pages and measures viewability, play rates, and completion metrics. Sets cookies for frequency capping and audience targeting.

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Overview

Teads is a native video advertising platform that serves in-stream and outstream video ads on publisher sites. It loads a video player, injects ads into content pages, and measures viewability, play rates, and completion metrics.

What This Script Does

  • Loads a video player that renders in-article or outstream video advertisements
  • Sets cookies for frequency capping, audience targeting, and campaign attribution
  • Tracks viewability metrics including time-in-view, play rate, and video completion percentage
  • Makes requests to Teads' ad servers to fetch video creative and report engagement data
  • Participates in programmatic ad auctions via header bidding integrations

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires consent. Teads sets tracking cookies for audience targeting and shares data through programmatic advertising auctions.
  • CCPA: Qualifies as a sale/share of personal information. User data is shared with advertisers through programmatic bidding.
  • ePrivacy: Requires consent for cookies used for ad targeting, frequency capping, and audience measurement.

Should You Block This Without Consent?

Yes. Teads is a video advertising platform that tracks users for targeted ad delivery. It provides no essential site functionality and should be blocked until the user consents to marketing cookies.

Is Teads GDPR compliant?

Teads typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Teads can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Teads, not on Teads itself.

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Consent Categories

Marketing

Also Known As

Teadsteads.tvoutstream video adsnative video advertisinginread adsvideo ad viewability

Industries

Business and Consumer ServicesMarketing and AdvertisingComputers Electronics and TechnologyArts and Entertainment

Tracked Domains (1)

Teads's trackers are common, seen on about 5% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

teads.tvMarketing

teads.tv is a marketing domain operated by Teads, used to serve ads, build audiences, and measure ad conversions. Seen on about 5% of scanned sites.

Frequently Asked Questions

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ConsentStack automatically detects and manages Teads trackers so your site stays compliant with global privacy regulations.

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