Teads

Teads

Native video advertising platform that serves in-stream and outstream video ads on publisher sites. The Teads script loads a video player that injects ads into content pages and measures viewability, play rates, and completion metrics. Sets cookies for frequency capping and audience targeting.

Back to Vendor Library

Overview

Teads is a native video advertising platform that serves in-stream and outstream video ads on publisher sites. It loads a video player, injects ads into content pages, and measures viewability, play rates, and completion metrics.

What This Script Does

  • Loads a video player that renders in-article or outstream video advertisements
  • Sets cookies for frequency capping, audience targeting, and campaign attribution
  • Tracks viewability metrics including time-in-view, play rate, and video completion percentage
  • Makes requests to Teads' ad servers to fetch video creative and report engagement data
  • Participates in programmatic ad auctions via header bidding integrations

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires consent. Teads sets tracking cookies for audience targeting and shares data through programmatic advertising auctions.
  • CCPA: Qualifies as a sale/share of personal information. User data is shared with advertisers through programmatic bidding.
  • ePrivacy: Requires consent for cookies used for ad targeting, frequency capping, and audience measurement.

Should You Block This Without Consent?

Yes. Teads is a video advertising platform that tracks users for targeted ad delivery. It provides no essential site functionality and should be blocked until the user consents to marketing cookies.

Visit website

Consent Categories

Marketing

Also Known As

Teadsteads.tvoutstream video adsnative video advertisinginread adsvideo ad viewability

Industries

Business and Consumer ServicesMarketing and AdvertisingComputers Electronics and TechnologyArts and Entertainment

Tracked Domains (1)

teads.tvMarketing

Frequently Asked Questions

Does Teads require consent before loading?

Yes. Teads is a video advertising platform that sets cookies for audience targeting, frequency capping, and campaign attribution. Under GDPR and ePrivacy, explicit consent is required before loading Teads scripts. Under CCPA, sharing behavioral data through programmatic auctions qualifies as selling personal information.

What tracking does the Teads video player perform?

Teads loads a video player that renders in-article and outstream ads. It sets cookies for user identification and frequency capping, tracks viewability metrics like time-in-view and video completion rates, participates in header bidding auctions, and transmits engagement data to Teads ad servers for campaign reporting.

How does ConsentStack manage Teads on my site?

ConsentStack detects Teads scripts and classifies them under the marketing consent category. The video player and all associated tracking pixels are blocked until a visitor grants marketing consent. Once consent is given, ConsentStack releases the Teads scripts to load. If consent is denied or withdrawn, Teads remains blocked.

Related Vendors

Google Ads
Google Ads
Google Ads is Google's advertising platform for search, display, and remarketing campaigns. Conversion tracking scripts fire on advertiser landing pages to measure actions taken after ad clicks. The remarketing tag builds audience lists for retargeting users across Google's ad network.
Google
Google
Google is the dominant provider of web analytics, advertising, and infrastructure tools. Scripts like Google Analytics, Tag Manager, Ads, and reCAPTCHA collect behavioral data, manage tag firing, serve targeted ads, and detect bots. Sets persistent cookies to track users and correlate activity across sites.
Microsoft Dynamics 365
Microsoft Dynamics 365
Microsoft Dynamics 365 is a suite of CRM and ERP applications that integrates with websites through tracking scripts and embedded forms. Web tracking code captures visitor behavior, page views, and form submissions to build customer profiles and score leads. Sets cookies to identify returning visitors and attribute marketing touchpoints across sessions.
Microsoft
Microsoft
Runs Clarity (session recording and heatmaps), the Microsoft Advertising UET tag (conversion tracking), and Bing's remarketing pixel. Clarity injects a recording script that captures mouse movements, clicks, and rage clicks. The UET tag fires conversion events to tie ad clicks to on-site actions across Microsoft's ad network.
Microsoft Advertising UET Tag
Microsoft Advertising UET Tag
Microsoft Advertising UET Tag is the Universal Event Tracking pixel for Microsoft's ad platform, formerly Bing Ads. The JavaScript tag fires on advertiser websites to track page views, conversions, and custom events for campaign optimization. Sets cookies to identify visitors across sessions and attribute conversions to Microsoft Search and Audience Network ad clicks.
LinkedIn Ads
LinkedIn Ads
LinkedIn Ads is LinkedIn's advertising platform for B2B marketing and professional audience targeting. Conversion tracking scripts and pixels fire on advertiser websites to measure sign-ups, downloads, and purchases driven by LinkedIn ad campaigns. Sets cookies for audience matching, retargeting list building, and cross-device attribution reporting.

Manage consent for Teads

ConsentStack automatically detects and manages Teads trackers so your site stays compliant with global privacy regulations.

Get started free