Overview
Brightcom is an Israeli digital advertising network providing programmatic display and video advertising across global publisher inventory.
What This Script Does
The Brightcom script participates in header bidding auctions on publisher pages, evaluating demand from buyers and delivering targeted ad creatives. It sets cookies for user identification, frequency capping, and bid optimization. The script collects page context, browser metadata, and user identifiers for ad targeting.
Consent & Compliance
Consent category: Marketing
Brightcom performs programmatic advertising with user tracking. Under GDPR, explicit opt-in consent is required. Under CCPA, sharing user data with advertising buyers constitutes sharing personal information. The ePrivacy Directive requires consent for all advertising cookies.
Should You Block This Without Consent?
Yes. Brightcom is an advertising network. Block until marketing consent is granted.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
loopme.meMarketingFrequently Asked Questions
Does Brightcom require cookie consent?
Yes. Brightcom is a programmatic advertising network that sets tracking cookies, participates in header bidding auctions, and serves targeted ad creatives based on user profiles. This constitutes marketing data processing requiring explicit consent under GDPR and opt-out rights under CCPA.
What does Brightcom track on websites?
Brightcom scripts participate in real-time header bidding auctions and set cookies to build audience profiles for ad targeting. They collect browsing behavior, device identifiers, and engagement signals used to serve targeted display and video advertising across publisher inventory.
How does ConsentStack handle Brightcom on publisher sites?
ConsentStack identifies Brightcom header bidding and ad serving scripts and classifies them as marketing vendors. It blocks Brightcom scripts from loading until visitors provide marketing consent, preventing cookie-based audience profiling before consent is established.
Related Vendors
Manage consent for Brightcom
ConsentStack automatically detects and manages Brightcom trackers so your site stays compliant with global privacy regulations.
