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Smaato

Smaato

Mobile and connected TV advertising platform with advanced audience segmentation. Smaato's script participates in header bidding auctions for mobile web and in-app inventory, setting sync cookies and firing conversion pixels for campaign attribution.

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Overview

Smaato is a mobile and connected TV advertising platform with audience segmentation capabilities. Its scripts participate in header bidding auctions for mobile web and in-app inventory, set sync cookies, and fire conversion pixels for campaign attribution.

What This Script Does

  • Participates in real-time header bidding auctions for mobile ad inventory
  • Sets cookies for user ID synchronization with demand-side platforms
  • Fires conversion and impression pixels for campaign measurement
  • Collects device and behavioral signals for audience segmentation and targeting

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires explicit consent. Smaato processes personal data for targeted advertising, including cookie syncing and behavioral profiling.
  • CCPA: Qualifies as selling or sharing personal information when user data is transmitted to bidding partners.
  • ePrivacy: Requires consent for all cookies and local storage used for ad targeting and frequency capping.

Should You Block This Without Consent?

Yes. This is a programmatic advertising platform that sets tracking cookies and shares user data with multiple demand partners. Block until marketing consent is granted.

Is Smaato GDPR compliant?

Smaato typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Smaato can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Smaato, not on Smaato itself.

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Consent Categories

Marketing

Also Known As

Smaatomobile advertising SSPin-app advertisingCTV advertisingmobile header biddingprogrammatic mobile

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

Smaato's trackers are common, seen on about 6% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

smaato.netMarketing

smaato.net is a marketing domain operated by Smaato, used to serve ads, build audiences, and measure ad conversions. Seen on about 6% of scanned sites.

Frequently Asked Questions

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ConsentStack automatically detects and manages Smaato trackers so your site stays compliant with global privacy regulations.

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