Nativo

Nativo

Native advertising platform serving sponsored content within premium publisher environments. The Nativo script loads branded content units that blend with editorial layouts and tracks impressions, engagement time, and content scroll depth for campaign measurement.

Back to Vendor Library

Overview

Nativo is a native advertising platform that serves sponsored content within premium publisher environments. Its script loads branded content units designed to blend with editorial layouts and tracks engagement metrics for campaign reporting.

What This Script Does

  • Loads and renders native ad units that match the host site's design
  • Tracks impressions, engagement time, scroll depth, and click-through on sponsored content
  • Sets cookies to identify users across the Nativo publisher network
  • Sends engagement data to Nativo servers for advertiser reporting and optimization
  • May participate in real-time bidding for sponsored content placement

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires consent. Tracks user engagement with advertising content and sets cross-site cookies.
  • CCPA: Qualifies as sale/sharing of personal information through behavioral tracking for ad targeting.
  • ePrivacy: Requires consent for advertising cookies and tracking technologies.

Should You Block This Without Consent?

Yes. Nativo scripts serve advertising content and perform behavioral tracking for campaign optimization. They are not required for site functionality and should be blocked until consent is granted.

Visit website

Consent Categories

Marketing

Also Known As

Nativonative advertisingsponsored contentbranded contentcontent distributionpublisher monetization

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (2)

postrelease.comMarketing
ntv.ioMarketing

Frequently Asked Questions

Do I need consent to use Nativo on my website?

Yes. Nativo is a native advertising platform that tracks user engagement with sponsored content for ad measurement and targeting. It sets tracking cookies and processes behavioral data, requiring prior consent under GDPR and offering opt-out rights under CCPA.

What does Nativo track on publisher websites?

Nativo sets cookies to record ad impressions, clicks, and time-spent on native ad units. It collects audience segment data and engagement metrics via its delivery domains to optimize ad placement and report performance to advertisers.

How does ConsentStack detect and manage Nativo?

ConsentStack identifies Nativo's script tags and classifies the vendor under marketing consent. When a visitor declines, ConsentStack blocks Nativo's ad loader from executing, preventing cookie placement and audience data collection until consent is explicitly granted.

Related Vendors

Google Ads
Google Ads
Google Ads is Google's advertising platform for search, display, and remarketing campaigns. Conversion tracking scripts fire on advertiser landing pages to measure actions taken after ad clicks. The remarketing tag builds audience lists for retargeting users across Google's ad network.
Google
Google
Google is the dominant provider of web analytics, advertising, and infrastructure tools. Scripts like Google Analytics, Tag Manager, Ads, and reCAPTCHA collect behavioral data, manage tag firing, serve targeted ads, and detect bots. Sets persistent cookies to track users and correlate activity across sites.
Microsoft Dynamics 365
Microsoft Dynamics 365
Microsoft Dynamics 365 is a suite of CRM and ERP applications that integrates with websites through tracking scripts and embedded forms. Web tracking code captures visitor behavior, page views, and form submissions to build customer profiles and score leads. Sets cookies to identify returning visitors and attribute marketing touchpoints across sessions.
Microsoft
Microsoft
Runs Clarity (session recording and heatmaps), the Microsoft Advertising UET tag (conversion tracking), and Bing's remarketing pixel. Clarity injects a recording script that captures mouse movements, clicks, and rage clicks. The UET tag fires conversion events to tie ad clicks to on-site actions across Microsoft's ad network.
Microsoft Advertising UET Tag
Microsoft Advertising UET Tag
Microsoft Advertising UET Tag is the Universal Event Tracking pixel for Microsoft's ad platform, formerly Bing Ads. The JavaScript tag fires on advertiser websites to track page views, conversions, and custom events for campaign optimization. Sets cookies to identify visitors across sessions and attribute conversions to Microsoft Search and Audience Network ad clicks.
LinkedIn Ads
LinkedIn Ads
LinkedIn Ads is LinkedIn's advertising platform for B2B marketing and professional audience targeting. Conversion tracking scripts and pixels fire on advertiser websites to measure sign-ups, downloads, and purchases driven by LinkedIn ad campaigns. Sets cookies for audience matching, retargeting list building, and cross-device attribution reporting.

Manage consent for Nativo

ConsentStack automatically detects and manages Nativo trackers so your site stays compliant with global privacy regulations.

Get started free