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Nativo

Nativo

Native advertising platform serving sponsored content within premium publisher environments. The Nativo script loads branded content units that blend with editorial layouts and tracks impressions, engagement time, and content scroll depth for campaign measurement.

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Overview

Nativo is a native advertising platform that serves sponsored content within premium publisher environments. Its script loads branded content units designed to blend with editorial layouts and tracks engagement metrics for campaign reporting.

What This Script Does

  • Loads and renders native ad units that match the host site's design
  • Tracks impressions, engagement time, scroll depth, and click-through on sponsored content
  • Sets cookies to identify users across the Nativo publisher network
  • Sends engagement data to Nativo servers for advertiser reporting and optimization
  • May participate in real-time bidding for sponsored content placement

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires consent. Tracks user engagement with advertising content and sets cross-site cookies.
  • CCPA: Qualifies as sale/sharing of personal information through behavioral tracking for ad targeting.
  • ePrivacy: Requires consent for advertising cookies and tracking technologies.

Should You Block This Without Consent?

Yes. Nativo scripts serve advertising content and perform behavioral tracking for campaign optimization. They are not required for site functionality and should be blocked until consent is granted.

Is Nativo GDPR compliant?

Nativo typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Nativo can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Nativo, not on Nativo itself.

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Consent Categories

Marketing

Also Known As

Nativonative advertisingsponsored contentbranded contentcontent distributionpublisher monetization

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (2)

Nativo's trackers are common, seen on about 6% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

postrelease.comMarketing

postrelease.com is a marketing domain operated by Nativo, used to serve ads, build audiences, and measure ad conversions. Seen on about 6% of scanned sites.

ntv.ioMarketing

ntv.io is a marketing domain operated by Nativo, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.

Frequently Asked Questions

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