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Centro

Centro

Centro (now Basis Technologies) is an enterprise digital advertising platform for agencies and media buyers. Scripts may appear as part of campaign tracking infrastructure firing attribution pixels on advertiser confirmation pages.

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Overview

Centro (now Basis Technologies) is an enterprise digital advertising platform used by agencies and media buyers for programmatic campaign management, media planning, and advertising analytics.

What This Script Does

The Centro/Basis Technologies script fires attribution pixels on advertiser confirmation pages to track conversions from advertising campaigns. It sets cookies for cross-site user identification and campaign attribution. The pixel collects page URLs, conversion values, and browser metadata for campaign performance reporting.

Consent & Compliance

Consent category: Marketing

Centro performs advertising conversion tracking and attribution. Under GDPR, explicit opt-in consent is required before firing attribution pixels. Under CCPA, sharing conversion data with the advertising platform constitutes sharing personal information. The ePrivacy Directive requires consent for all advertising cookies.

Should You Block This Without Consent?

Yes. Centro is an advertising attribution tool. Block until marketing consent is granted.

Is Centro GDPR compliant?

Centro typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Centro can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Centro, not on Centro itself.

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Consent Categories

Marketing

Also Known As

centrobasis technologiesbasis DSPprogrammatic advertisingad attributionconversion pixel

Industries

Computers Electronics and Technology

Tracked Domains (2)

Centro's trackers are common, seen on about 6% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

sitescout.comMarketing

sitescout.com is a marketing domain operated by Centro, used to serve ads, build audiences, and measure ad conversions. Seen on about 6% of scanned sites.

basis.netMarketing

basis.net is a marketing domain operated by Centro, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.

Frequently Asked Questions

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Manage consent for Centro

ConsentStack automatically detects and manages Centro trackers so your site stays compliant with global privacy regulations.

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