Centro

Centro

Centro (now Basis Technologies) is an enterprise digital advertising platform for agencies and media buyers. Scripts may appear as part of campaign tracking infrastructure firing attribution pixels on advertiser confirmation pages.

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Overview

Centro (now Basis Technologies) is an enterprise digital advertising platform used by agencies and media buyers for programmatic campaign management, media planning, and advertising analytics.

What This Script Does

The Centro/Basis Technologies script fires attribution pixels on advertiser confirmation pages to track conversions from advertising campaigns. It sets cookies for cross-site user identification and campaign attribution. The pixel collects page URLs, conversion values, and browser metadata for campaign performance reporting.

Consent & Compliance

Consent category: Marketing

Centro performs advertising conversion tracking and attribution. Under GDPR, explicit opt-in consent is required before firing attribution pixels. Under CCPA, sharing conversion data with the advertising platform constitutes sharing personal information. The ePrivacy Directive requires consent for all advertising cookies.

Should You Block This Without Consent?

Yes. Centro is an advertising attribution tool. Block until marketing consent is granted.

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Consent Categories

Marketing

Also Known As

centrobasis technologiesbasis DSPprogrammatic advertisingad attributionconversion pixel

Industries

Computers Electronics and Technology

Tracked Domains (2)

sitescout.comMarketing
basis.netMarketing

Frequently Asked Questions

Does Centro require consent?

Yes. Centro fires attribution pixels on advertiser confirmation pages to track conversions from ad campaigns. It sets cookies for cross-site user identification and transmits browser metadata and conversion data to Basis Technologies' servers. Marketing consent is required before it fires.

What does Centro's script do?

Centro fires conversion pixels on thank-you and confirmation pages, linking completed transactions back to ad campaigns managed in its platform. It collects page URLs, conversion values, and browser metadata, and sets cookies for cross-session attribution tracking.

How does ConsentStack handle Centro?

ConsentStack classifies Centro as a marketing vendor and blocks its attribution pixels until the visitor grants marketing consent. This ensures no cross-site identification cookies are set and no conversion data is transmitted to Basis Technologies before consent is obtained.

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Manage consent for Centro

ConsentStack automatically detects and manages Centro trackers so your site stays compliant with global privacy regulations.

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