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Blis

Blis

Location-based data and advertising platform that leverages geolocation signals to target consumers. Blis scripts collect device location data and behavioral signals to build location-verified audience segments for programmatic campaign targeting.

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Overview

Blis is a location-based advertising platform that uses geolocation signals to target consumers with programmatic ads. It builds location-verified audience segments for campaign targeting.

What This Script Does

The Blis script collects device location data (GPS, Wi-Fi, and IP-derived location) and behavioral signals from mobile web sessions. This data is used to build location-verified audience segments—such as "visited a competitor's store" or "lives in a specific postal code"—for programmatic campaign targeting. The script sets cookies for user identification and location history tracking.

Consent & Compliance

Consent category: Marketing

Blis processes precise location data for advertising targeting, which is considered sensitive personal data under GDPR. Explicit opt-in consent is required before collecting location data. Under CCPA, precise geolocation is classified as sensitive personal information requiring opt-in consent under CPRA. The ePrivacy Directive requires consent for all tracking cookies and location data collection.

Should You Block This Without Consent?

Yes. Blis collects precise location data for advertising. This is particularly sensitive and must be blocked until explicit marketing consent is granted.

Is Blis GDPR compliant?

Blis typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Blis can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Blis, not on Blis itself.

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Consent Categories

Marketing

Also Known As

blis globallocation targetinggeolocation advertisingmobile location datalocation-based marketingprogrammatic location

Industries

Business and Consumer ServicesMarketing and AdvertisingComputers Electronics and TechnologyArts and EntertainmentBusiness Services

Tracked Domains (1)

Blis's trackers are common, seen on about 6% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

blismedia.comMarketing

blismedia.com is a marketing domain operated by Blis, used to serve ads, build audiences, and measure ad conversions. Seen on about 6% of scanned sites.

Frequently Asked Questions

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