Blis

Blis

Location-based data and advertising platform that leverages geolocation signals to target consumers. Blis scripts collect device location data and behavioral signals to build location-verified audience segments for programmatic campaign targeting.

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Overview

Blis is a location-based advertising platform that uses geolocation signals to target consumers with programmatic ads. It builds location-verified audience segments for campaign targeting.

What This Script Does

The Blis script collects device location data (GPS, Wi-Fi, and IP-derived location) and behavioral signals from mobile web sessions. This data is used to build location-verified audience segments—such as "visited a competitor's store" or "lives in a specific postal code"—for programmatic campaign targeting. The script sets cookies for user identification and location history tracking.

Consent & Compliance

Consent category: Marketing

Blis processes precise location data for advertising targeting, which is considered sensitive personal data under GDPR. Explicit opt-in consent is required before collecting location data. Under CCPA, precise geolocation is classified as sensitive personal information requiring opt-in consent under CPRA. The ePrivacy Directive requires consent for all tracking cookies and location data collection.

Should You Block This Without Consent?

Yes. Blis collects precise location data for advertising. This is particularly sensitive and must be blocked until explicit marketing consent is granted.

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Consent Categories

Marketing

Also Known As

blis globallocation targetinggeolocation advertisingmobile location datalocation-based marketingprogrammatic location

Industries

Business and Consumer ServicesMarketing and AdvertisingComputers Electronics and TechnologyArts and EntertainmentBusiness Services

Tracked Domains (1)

blismedia.comMarketing

Frequently Asked Questions

Does Blis require consent before collecting location data?

Yes. Blis processes precise geolocation data (GPS, Wi-Fi, IP-derived) for advertising targeting. Precise location is sensitive personal data under GDPR and requires explicit opt-in. CPRA also mandates opt-in consent for precise geolocation used in advertising.

What does the Blis script collect from mobile web visitors?

It gathers device location signals and behavioral data to build location-verified audience segments such as visited a competitor or lives in a specific area. Cookies are set for user identification and location history tracking for programmatic campaign targeting.

How does ConsentStack handle Blis on mobile web properties?

ConsentStack classifies Blis as a marketing vendor and blocks it until explicit marketing consent is received. Because Blis processes sensitive precise location data, ConsentStack ensures this particularly high-risk script cannot execute until the visitor has clearly opted in.

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Manage consent for Blis

ConsentStack automatically detects and manages Blis trackers so your site stays compliant with global privacy regulations.

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