Sonobi

Sonobi

Header bidding and ad monetization platform used by mid-sized publishers. Sonobi's script participates in Prebid.js auctions and manages ad slot filling across multiple demand sources. Syncs user identifiers with DSPs to enable audience-targeted buying.

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Overview

Sonobi is a header bidding and ad monetization platform used by mid-sized publishers. Its scripts participate in Prebid.js auctions and manage ad slot filling across multiple demand sources while syncing user identifiers with DSPs.

What This Script Does

  • Participates in Prebid.js header bidding auctions alongside other demand partners
  • Manages ad slot rendering and creative delivery on publisher pages
  • Syncs user identifiers with demand-side platforms to enable audience-targeted buying
  • Collects impression, click, and bid data for publisher revenue reporting

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires explicit consent. User ID syncing and participation in targeted ad auctions involve processing personal data.
  • CCPA: Sharing user identifiers with DSPs during bidding qualifies as selling or sharing personal information.
  • ePrivacy: Requires consent for cookies used for user identification, ID syncing, and ad targeting.

Should You Block This Without Consent?

Yes. This is a programmatic advertising platform that syncs user identifiers across ad partners. Block until marketing consent is granted.

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Consent Categories

Marketing

Also Known As

sonobisonobi header biddingprebid adapterpublisher monetizationDSP syncprogrammatic SSP

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

sonobi.comMarketing

Frequently Asked Questions

Does Sonobi require consent?

Yes. Sonobi participates in header bidding auctions and syncs user identifiers with demand-side platforms for audience-targeted buying. This ID syncing and participation in targeted ad auctions involves processing personal data and requires explicit marketing consent under GDPR.

What does Sonobi do on publisher sites?

Sonobi participates in Prebid.js header bidding auctions alongside other demand partners, manages ad slot rendering, syncs user identifiers with DSPs, and collects impression and bid data for publisher revenue reporting across multiple demand sources.

How does ConsentStack block Sonobi?

ConsentStack places Sonobi in the marketing category and prevents its script from loading until the visitor consents. This stops user identifier syncing with DSPs and prevents Sonobi from participating in targeted bidding auctions before consent has been established.

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Manage consent for Sonobi

ConsentStack automatically detects and manages Sonobi trackers so your site stays compliant with global privacy regulations.

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