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Sonobi

Sonobi

Header bidding and ad monetization platform used by mid-sized publishers. Sonobi's script participates in Prebid.js auctions and manages ad slot filling across multiple demand sources. Syncs user identifiers with DSPs to enable audience-targeted buying.

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Overview

Sonobi is a header bidding and ad monetization platform used by mid-sized publishers. Its scripts participate in Prebid.js auctions and manage ad slot filling across multiple demand sources while syncing user identifiers with DSPs.

What This Script Does

  • Participates in Prebid.js header bidding auctions alongside other demand partners
  • Manages ad slot rendering and creative delivery on publisher pages
  • Syncs user identifiers with demand-side platforms to enable audience-targeted buying
  • Collects impression, click, and bid data for publisher revenue reporting

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires explicit consent. User ID syncing and participation in targeted ad auctions involve processing personal data.
  • CCPA: Sharing user identifiers with DSPs during bidding qualifies as selling or sharing personal information.
  • ePrivacy: Requires consent for cookies used for user identification, ID syncing, and ad targeting.

Should You Block This Without Consent?

Yes. This is a programmatic advertising platform that syncs user identifiers across ad partners. Block until marketing consent is granted.

Is Sonobi GDPR compliant?

Sonobi typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Sonobi can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Sonobi, not on Sonobi itself.

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Consent Categories

Marketing

Also Known As

sonobisonobi header biddingprebid adapterpublisher monetizationDSP syncprogrammatic SSP

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

Sonobi's trackers are common, seen on about 6% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

sonobi.comMarketing

sonobi.com is a marketing domain operated by Sonobi, used to serve ads, build audiences, and measure ad conversions. Seen on about 6% of scanned sites.

Frequently Asked Questions

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