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Unruly Group

Unruly Group

Programmatic video advertising network. Unruly scripts serve emotionally-targeted video ad placements across a network of publisher sites. Emotional engagement scoring determines which ad content is shown to specific audience segments.

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Overview

Unruly Group is a programmatic video advertising network that serves emotionally-targeted video ad placements across publisher sites. Its scripts use emotional engagement scoring to determine which ad content is shown to specific audience segments. Unruly is part of the Tremor International (now Nexxen) advertising group.

What This Script Does

  • Loads video ad creatives within publisher page ad slots
  • Participates in programmatic real-time bidding (RTB) auctions for video inventory
  • Sets cookies to track ad impressions, viewability, video completion rates, and engagement
  • Collects visitor data for audience segmentation and frequency capping
  • Applies emotional engagement scoring to match ad content with audience segments
  • Syncs cookie IDs with other advertising platforms for cross-network targeting

Consent & Compliance

  • Category: Marketing
  • GDPR: Sets tracking cookies, performs behavioral profiling, and syncs identifiers across advertising networks. Requires explicit consent before loading.
  • CCPA: Shares visitor data through programmatic ad auctions and cross-network ID syncing, which constitutes a "sale" of personal information.
  • ePrivacy: Sets non-essential advertising and tracking cookies. Requires prior consent in EU jurisdictions.

Should You Block This Without Consent?

Yes. Unruly Group is a programmatic video advertising network that sets tracking cookies, profiles users, and syncs identifiers across ad networks. It must be blocked until the user provides explicit marketing consent.

Is Unruly Group GDPR compliant?

Unruly Group typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Unruly Group can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Unruly Group, not on Unruly Group itself.

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Consent Categories

Marketing

Also Known As

unrulyunruly groupunruly medianews corp unrulyprogrammatic videoemotional targetingvideo advertisingpublisher video ads

Industries

Marketing and AdvertisingBusiness and Consumer ServicesComputers Electronics and TechnologyProgramming and Developer Software

Tracked Domains (1)

Unruly Group's trackers are common, seen on about 7% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

unrulymedia.comMarketing

unrulymedia.com is a marketing domain operated by Unruly Group, used to serve ads, build audiences, and measure ad conversions. Seen on about 7% of scanned sites.

Frequently Asked Questions

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