Unruly Group

Unruly Group

Programmatic video advertising network. Unruly scripts serve emotionally-targeted video ad placements across a network of publisher sites. Emotional engagement scoring determines which ad content is shown to specific audience segments.

Back to Vendor Library

Overview

Unruly Group is a programmatic video advertising network that serves emotionally-targeted video ad placements across publisher sites. Its scripts use emotional engagement scoring to determine which ad content is shown to specific audience segments. Unruly is part of the Tremor International (now Nexxen) advertising group.

What This Script Does

  • Loads video ad creatives within publisher page ad slots
  • Participates in programmatic real-time bidding (RTB) auctions for video inventory
  • Sets cookies to track ad impressions, viewability, video completion rates, and engagement
  • Collects visitor data for audience segmentation and frequency capping
  • Applies emotional engagement scoring to match ad content with audience segments
  • Syncs cookie IDs with other advertising platforms for cross-network targeting

Consent & Compliance

  • Category: Marketing
  • GDPR: Sets tracking cookies, performs behavioral profiling, and syncs identifiers across advertising networks. Requires explicit consent before loading.
  • CCPA: Shares visitor data through programmatic ad auctions and cross-network ID syncing, which constitutes a "sale" of personal information.
  • ePrivacy: Sets non-essential advertising and tracking cookies. Requires prior consent in EU jurisdictions.

Should You Block This Without Consent?

Yes. Unruly Group is a programmatic video advertising network that sets tracking cookies, profiles users, and syncs identifiers across ad networks. It must be blocked until the user provides explicit marketing consent.

Visit website

Consent Categories

Marketing

Also Known As

unrulyunruly groupunruly medianews corp unrulyprogrammatic videoemotional targetingvideo advertisingpublisher video ads

Industries

Marketing and AdvertisingBusiness and Consumer ServicesComputers Electronics and TechnologyProgramming and Developer Software

Tracked Domains (1)

unrulymedia.comMarketing

Frequently Asked Questions

Does Unruly Group require consent before serving video ads?

Yes. Unruly Group is a marketing vendor running a programmatic video ad network. Its scripts set cookies for tracking impressions, viewability, and video completion rates, and sync IDs with other ad platforms. Under GDPR, explicit consent is required before this tracking and cross-platform data sharing begins.

What tracking does Unruly Group perform on publisher sites?

Unruly loads video ad creatives in publisher ad slots and participates in real-time bidding auctions. It sets cookies to track impressions, viewability, video completion rates, and engagement. Scripts collect visitor data for audience segmentation, apply emotional engagement scoring to match ads with audiences, and sync IDs with other ad platforms.

How does ConsentStack manage Unruly Group video ads?

ConsentStack detects Unruly Group's video ad scripts and categorizes them under marketing. Without consent, ConsentStack blocks all Unruly scripts from loading, preventing ad delivery, cookie syncing, and audience tracking. Once marketing consent is granted, Unruly's video scripts initialize and join programmatic auctions.

Related Vendors

Google Ads
Google Ads
Google Ads is Google's advertising platform for search, display, and remarketing campaigns. Conversion tracking scripts fire on advertiser landing pages to measure actions taken after ad clicks. The remarketing tag builds audience lists for retargeting users across Google's ad network.
Google
Google
Google is the dominant provider of web analytics, advertising, and infrastructure tools. Scripts like Google Analytics, Tag Manager, Ads, and reCAPTCHA collect behavioral data, manage tag firing, serve targeted ads, and detect bots. Sets persistent cookies to track users and correlate activity across sites.
Microsoft Dynamics 365
Microsoft Dynamics 365
Microsoft Dynamics 365 is a suite of CRM and ERP applications that integrates with websites through tracking scripts and embedded forms. Web tracking code captures visitor behavior, page views, and form submissions to build customer profiles and score leads. Sets cookies to identify returning visitors and attribute marketing touchpoints across sessions.
Microsoft
Microsoft
Runs Clarity (session recording and heatmaps), the Microsoft Advertising UET tag (conversion tracking), and Bing's remarketing pixel. Clarity injects a recording script that captures mouse movements, clicks, and rage clicks. The UET tag fires conversion events to tie ad clicks to on-site actions across Microsoft's ad network.
Microsoft Advertising UET Tag
Microsoft Advertising UET Tag
Microsoft Advertising UET Tag is the Universal Event Tracking pixel for Microsoft's ad platform, formerly Bing Ads. The JavaScript tag fires on advertiser websites to track page views, conversions, and custom events for campaign optimization. Sets cookies to identify visitors across sessions and attribute conversions to Microsoft Search and Audience Network ad clicks.
LinkedIn Ads
LinkedIn Ads
LinkedIn Ads is LinkedIn's advertising platform for B2B marketing and professional audience targeting. Conversion tracking scripts and pixels fire on advertiser websites to measure sign-ups, downloads, and purchases driven by LinkedIn ad campaigns. Sets cookies for audience matching, retargeting list building, and cross-device attribution reporting.

Manage consent for Unruly Group

ConsentStack automatically detects and manages Unruly Group trackers so your site stays compliant with global privacy regulations.

Get started free