Improve Digital

Improve Digital

Programmatic advertising supply-side platform that connects publishers with premium demand sources. Improve Digital scripts participate in real-time bidding auctions and manage ad inventory monetization for publishers across Europe and globally.

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Overview

Improve Digital is a European supply-side platform (SSP) that connects publishers with premium programmatic advertising demand. It manages ad inventory monetization through real-time bidding and private marketplace deals.

What This Script Does

  • Participates in real-time bidding (RTB) auctions on publisher pages to sell ad inventory
  • Integrates with header bidding wrappers (Prebid.js) to submit bids alongside other SSPs
  • Sets cookies for user identification, frequency capping, and bid optimization
  • Syncs user IDs with demand-side platforms and data management platforms
  • Renders winning ad creatives in publisher ad slots
  • Fires impression and viewability tracking pixels for campaign reporting

Consent & Compliance

  • Consent category: Marketing
  • GDPR/ePrivacy: Improve Digital sets cookies for user identification and participates in RTB auctions that involve personal data (IP address, cookie IDs, browsing context). Requires explicit opt-in consent. Improve Digital is registered in the IAB TCF.
  • CCPA: RTB bid requests transmit user data to multiple demand partners, which may constitute sale of personal information. Honor opt-out signals.

Should You Block This Without Consent?

Yes. Improve Digital scripts serve programmatic advertisements and set cookies for user identification across the ad ecosystem. This is advertising technology that requires prior marketing consent.

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Consent Categories

Marketing

Also Known As

Improve DigitalSSPsupply-side platformprogrammatic advertisingheader biddingPrebidIAB TCF

Industries

TV Movies and StreamingArts and Entertainment

Tracked Domains (1)

360yield.comMarketing

Frequently Asked Questions

Do I need consent to use Improve Digital on my website?

Yes. Improve Digital is a programmatic advertising platform that sets tracking cookies and builds audience profiles for ad targeting. It requires prior consent under GDPR's ePrivacy rules and must offer opt-out under CCPA before any data collection begins.

What cookies does Improve Digital set?

Improve Digital sets persistent cookies via domains such as improveddigital.com and 360yield.com to store user identifiers used in real-time bidding. These cookies track cross-site behavior and ad exposure to build targeting segments for programmatic campaigns.

How does ConsentStack manage Improve Digital consent?

ConsentStack assigns Improve Digital to the marketing consent category. When a visitor denies consent, ConsentStack blocks Improve Digital scripts and pixels from firing, preventing cookie placement and bid-stream data collection until explicit consent is granted.

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Manage consent for Improve Digital

ConsentStack automatically detects and manages Improve Digital trackers so your site stays compliant with global privacy regulations.

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