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Improve Digital

Improve Digital

Programmatic advertising supply-side platform that connects publishers with premium demand sources. Improve Digital scripts participate in real-time bidding auctions and manage ad inventory monetization for publishers across Europe and globally.

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Overview

Improve Digital is a European supply-side platform (SSP) that connects publishers with premium programmatic advertising demand. It manages ad inventory monetization through real-time bidding and private marketplace deals.

What This Script Does

  • Participates in real-time bidding (RTB) auctions on publisher pages to sell ad inventory
  • Integrates with header bidding wrappers (Prebid.js) to submit bids alongside other SSPs
  • Sets cookies for user identification, frequency capping, and bid optimization
  • Syncs user IDs with demand-side platforms and data management platforms
  • Renders winning ad creatives in publisher ad slots
  • Fires impression and viewability tracking pixels for campaign reporting

Consent & Compliance

  • Consent category: Marketing
  • GDPR/ePrivacy: Improve Digital sets cookies for user identification and participates in RTB auctions that involve personal data (IP address, cookie IDs, browsing context). Requires explicit opt-in consent. Improve Digital is registered in the IAB TCF.
  • CCPA: RTB bid requests transmit user data to multiple demand partners, which may constitute sale of personal information. Honor opt-out signals.

Should You Block This Without Consent?

Yes. Improve Digital scripts serve programmatic advertisements and set cookies for user identification across the ad ecosystem. This is advertising technology that requires prior marketing consent.

Is Improve Digital GDPR compliant?

Improve Digital typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Improve Digital can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Improve Digital, not on Improve Digital itself.

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Consent Categories

Marketing

Also Known As

Improve DigitalSSPsupply-side platformprogrammatic advertisingheader biddingPrebidIAB TCF

Industries

TV Movies and StreamingArts and Entertainment

Tracked Domains (1)

Improve Digital's trackers are common, seen on about 7% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

360yield.comMarketing

360yield.com is a marketing domain operated by Improve Digital, used to serve ads, build audiences, and measure ad conversions. Seen on about 7% of scanned sites.

Frequently Asked Questions

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