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Conversant

Conversant

Customer intelligence and data co-op platform used by direct marketers. Epsilon's web tracking pixels collect behavioral signals and match them to offline customer records using PII-based identity resolution. Used for targeted email, display, and direct mail campaigns.

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Overview

Conversant (an Epsilon company) is a customer intelligence and data co-op platform used by direct marketers. Web tracking pixels collect behavioral signals and match them to offline customer records using PII-based identity resolution.

What This Script Does

Conversant/Epsilon tracking pixels fire on advertiser pages to capture browsing behavior, product views, and conversion events. These signals are matched against Epsilon's offline customer database using PII-based identity resolution (email hashes, device graphs, postal addresses). Cookies are set for cross-site visitor identification and frequency capping. The matched profiles are used to power targeted email, display advertising, and direct mail campaigns across Epsilon's network.

Consent & Compliance

  • Consent Category: Marketing
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-in Required: Yes, under GDPR and ePrivacy for cross-site tracking, cookie placement, and PII-based identity resolution

Conversant's identity resolution combining online behavioral data with offline PII is highly privacy-sensitive processing. Under GDPR, this constitutes profiling requiring explicit consent. Under CCPA, the data sharing through Epsilon's co-op network likely qualifies as a "sale" of personal information.

Should You Block This Without Consent?

Yes. Conversant scripts perform cross-site tracking with PII-based identity resolution for marketing purposes. This is among the most privacy-intrusive forms of marketing technology. Block until marketing consent is granted.

Is Conversant GDPR compliant?

Conversant typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Conversant can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Conversant, not on Conversant itself.

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Consent Categories

Marketing

Also Known As

ConversantEpsilon Conversantdata co-op advertisingPII-based ad targetingConversant pixeldirect mail data platform

Industries

Computers Electronics and Technology

Tracked Domains (2)

Conversant's trackers are common, seen on about 6% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

dotomi.comMarketing

dotomi.com is a marketing domain operated by Conversant, used to serve ads, build audiences, and measure ad conversions. Seen on about 6% of scanned sites.

mediaplex.comMarketing

mediaplex.com is a marketing domain operated by Conversant, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

Frequently Asked Questions

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