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YieldMo

YieldMo

Programmatic advertising platform focused on attention-based ad formats and contextual targeting. YieldMo scripts serve high-attention display formats and measure engagement metrics like scroll velocity and dwell time to optimize campaign effectiveness.

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Overview

YieldMo is a programmatic advertising platform focused on attention-based ad formats and contextual targeting. Its scripts serve display ad formats designed for high engagement and measure attention metrics to optimize campaign delivery.

What This Script Does

  • Serves interactive display ad formats within designated ad placements on the page
  • Measures attention metrics including scroll velocity, viewport time, and dwell time on ad units
  • Collects contextual signals from the page content for targeting purposes
  • Participates in programmatic auctions through header bidding or direct integration
  • Sets cookies for frequency capping, campaign measurement, and user identification

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires consent as it serves advertising, tracks user attention behavior, and sets identification cookies
  • CCPA: Ad serving and behavioral measurement require disclosure and opt-out rights
  • ePrivacy: Consent required for advertising cookies and behavioral tracking

Should You Block This Without Consent?

Yes. YieldMo serves programmatic advertising and tracks user attention metrics. It is not required for the site to function.

Is YieldMo GDPR compliant?

YieldMo typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So YieldMo can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads YieldMo, not on YieldMo itself.

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Consent Categories

Marketing

Also Known As

yieldmoattention advertisingprogrammatic displayviewability trackingnative advertisingheader bidding

Industries

Computers Electronics and Technology

Tracked Domains (1)

YieldMo's trackers are common, seen on about 6% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

yieldmo.comMarketing

yieldmo.com is a marketing domain operated by YieldMo, used to serve ads, build audiences, and measure ad conversions. Seen on about 6% of scanned sites.

Frequently Asked Questions

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