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RhythmOne

RhythmOne

Digital advertising network serving display, native, and video ads across a network of publisher sites. RhythmOne scripts load ad units and set cookies to track impressions, clicks, and user behavior for campaign targeting and reporting.

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Overview

RhythmOne is a digital advertising network that serves display, native, and video ads across a network of publisher sites. Its scripts load ad units and set tracking cookies for impression and click measurement, behavioral targeting, and campaign reporting.

What This Script Does

  • Loads display, native, and video ad units within designated placements on publisher pages
  • Sets cookies to identify users across the RhythmOne publisher network
  • Tracks ad impressions, clicks, viewability, and video completion rates
  • Collects browsing behavior data for audience targeting and ad selection
  • Participates in programmatic ad auctions through header bidding or server-side integrations
  • Shares user data with demand-side platforms and other ad tech partners for targeting

Consent & Compliance

  • Category: Marketing
  • GDPR: Cross-site tracking cookies and behavioral profiling for advertising require explicit consent. Data sharing with ad tech partners increases the compliance burden.
  • CCPA: Behavioral data collected and shared with advertising partners constitutes sale or sharing of personal information. Opt-out rights apply.
  • ePrivacy: Advertising tracking cookies are not strictly necessary and require prior consent.

Should You Block This Without Consent?

Yes. RhythmOne is an advertising network that tracks users across sites for ad targeting purposes. All of its scripts serve a marketing function and must be blocked until consent is obtained.

Is RhythmOne GDPR compliant?

RhythmOne typically loads marketing and analytics trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So RhythmOne can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads RhythmOne, not on RhythmOne itself.

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Consent Categories

Marketing

Also Known As

rhythmonerhythm oneRhythmOne adsdigital ad networkvideo advertising networkYuMe

Industries

Business and Consumer ServicesComputers Electronics and TechnologyMarketing and AdvertisingBusiness Services

Tracked Domains (3)

RhythmOne's trackers are common, seen on about 9% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

1rx.ioMarketing

1rx.io is a marketing domain operated by RhythmOne, used to serve ads, build audiences, and measure ad conversions. Seen on about 9% of scanned sites.

gwallet.comMarketing

gwallet.com is a marketing domain operated by RhythmOne, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

po.stAnalytics

po.st is an analytics domain operated by RhythmOne, used to measure visits, sessions, and on-site behavior. Seen on a small share of scanned sites.

Frequently Asked Questions

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ConsentStack automatically detects and manages RhythmOne trackers so your site stays compliant with global privacy regulations.

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