Overview
RhythmOne is a digital advertising network that serves display, native, and video ads across a network of publisher sites. Its scripts load ad units and set tracking cookies for impression and click measurement, behavioral targeting, and campaign reporting.
What This Script Does
- Loads display, native, and video ad units within designated placements on publisher pages
- Sets cookies to identify users across the RhythmOne publisher network
- Tracks ad impressions, clicks, viewability, and video completion rates
- Collects browsing behavior data for audience targeting and ad selection
- Participates in programmatic ad auctions through header bidding or server-side integrations
- Shares user data with demand-side platforms and other ad tech partners for targeting
Consent & Compliance
- Category: Marketing
- GDPR: Cross-site tracking cookies and behavioral profiling for advertising require explicit consent. Data sharing with ad tech partners increases the compliance burden.
- CCPA: Behavioral data collected and shared with advertising partners constitutes sale or sharing of personal information. Opt-out rights apply.
- ePrivacy: Advertising tracking cookies are not strictly necessary and require prior consent.
Should You Block This Without Consent?
Yes. RhythmOne is an advertising network that tracks users across sites for ad targeting purposes. All of its scripts serve a marketing function and must be blocked until consent is obtained.
Consent Categories
Also Known As
Industries
Tracked Domains (3)
1rx.ioMarketinggwallet.comMarketingpo.stAnalyticsFrequently Asked Questions
Does RhythmOne require cookie consent?
Yes. RhythmOne is a digital advertising network that sets cross-site tracking cookies to identify users across publisher sites for ad targeting and behavioral profiling. This requires explicit opt-in consent under GDPR and the ePrivacy Directive before any scripts load.
What cookies does RhythmOne set?
RhythmOne sets cookies to identify users across its publisher network for ad impression and click tracking, viewability measurement, and video completion reporting. Its scripts load ad units and record behavioral data for campaign targeting. Cookies are cross-site identifiers shared across the RhythmOne network.
How does ConsentStack manage RhythmOne consent?
ConsentStack detects RhythmOne advertising scripts and assigns them to the marketing category. All RhythmOne scripts are blocked on page load until the visitor explicitly grants marketing consent. On denial or no response, no ad units load and no tracking cookies are set.
Related Vendors
Manage consent for RhythmOne
ConsentStack automatically detects and manages RhythmOne trackers so your site stays compliant with global privacy regulations.