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Sovrn Holdings

Sovrn Holdings

Programmatic advertising platform and SSP for independent publishers. Sovrn Holdings scripts serve display ad units and participate in header bidding auctions. Also operates the Sovrn Commerce affiliate link monetization product.

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Overview

Sovrn Holdings is a programmatic advertising platform and SSP serving independent publishers. Its scripts serve display ad units, participate in header bidding auctions, and operate the Sovrn Commerce affiliate link monetization product.

What This Script Does

  • Participates in header bidding auctions and serves display ad creatives
  • Sets cookies for user identification, frequency capping, and audience targeting
  • Syncs user IDs with demand-side platforms during programmatic auctions
  • May rewrite product links for affiliate monetization via Sovrn Commerce
  • Collects impression and click data for publisher revenue reporting

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires explicit consent. Programmatic ad serving and cookie syncing involve processing personal data for targeted advertising.
  • CCPA: Sharing user data during ad auctions and affiliate tracking qualifies as selling or sharing personal information.
  • ePrivacy: Requires consent for cookies used for user tracking, frequency capping, and affiliate attribution.

Should You Block This Without Consent?

Yes. Sovrn operates programmatic advertising and affiliate tracking services. Block until marketing consent is granted.

Is Sovrn Holdings GDPR compliant?

Sovrn Holdings typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Sovrn Holdings can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Sovrn Holdings, not on Sovrn Holdings itself.

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Consent Categories

Marketing

Also Known As

SovrnSovrn HoldingsSovrn Commercepublisher SSPaffiliate monetizationheader bidding

Industries

Computers Electronics and TechnologyBusiness and Consumer ServicesMarketing and AdvertisingProgramming and Developer Software

Tracked Domains (3)

Sovrn Holdings's trackers are common, seen on about 9% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

lijit.comMarketing

lijit.com is a marketing domain operated by Sovrn Holdings, used to serve ads, build audiences, and measure ad conversions. Seen on about 9% of scanned sites.

s-onetag.comMarketing

s-onetag.com is a marketing domain operated by Sovrn Holdings, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.

viglink.comMarketing

viglink.com is a marketing domain operated by Sovrn Holdings, used to serve ads, build audiences, and measure ad conversions. Seen on under 1% of scanned sites.

Frequently Asked Questions

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