Sovrn Holdings

Sovrn Holdings

Programmatic advertising platform and SSP for independent publishers. Sovrn Holdings scripts serve display ad units and participate in header bidding auctions. Also operates the Sovrn Commerce affiliate link monetization product.

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Overview

Sovrn Holdings is a programmatic advertising platform and SSP serving independent publishers. Its scripts serve display ad units, participate in header bidding auctions, and operate the Sovrn Commerce affiliate link monetization product.

What This Script Does

  • Participates in header bidding auctions and serves display ad creatives
  • Sets cookies for user identification, frequency capping, and audience targeting
  • Syncs user IDs with demand-side platforms during programmatic auctions
  • May rewrite product links for affiliate monetization via Sovrn Commerce
  • Collects impression and click data for publisher revenue reporting

Consent & Compliance

  • Category: Marketing
  • GDPR: Requires explicit consent. Programmatic ad serving and cookie syncing involve processing personal data for targeted advertising.
  • CCPA: Sharing user data during ad auctions and affiliate tracking qualifies as selling or sharing personal information.
  • ePrivacy: Requires consent for cookies used for user tracking, frequency capping, and affiliate attribution.

Should You Block This Without Consent?

Yes. Sovrn operates programmatic advertising and affiliate tracking services. Block until marketing consent is granted.

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Consent Categories

Marketing

Also Known As

SovrnSovrn HoldingsSovrn Commercepublisher SSPaffiliate monetizationheader bidding

Industries

Computers Electronics and TechnologyBusiness and Consumer ServicesMarketing and AdvertisingProgramming and Developer Software

Tracked Domains (3)

lijit.comMarketing
s-onetag.comMarketing
viglink.comMarketing

Frequently Asked Questions

Does Sovrn Holdings require cookie consent?

Yes. Sovrn Holdings is a programmatic advertising platform and SSP. It sets cookies for user identification, frequency capping, and audience targeting, and syncs user IDs with demand-side platforms during ad auctions. GDPR requires explicit consent; CCPA requires disclosure and opt-out rights.

What cookies does Sovrn Holdings set?

Sovrn sets cookies for visitor identification, ad frequency capping, and audience segment targeting. During header bidding auctions it syncs user identifiers with demand-side partners. Sovrn Commerce rewrites product links for affiliate attribution, setting additional tracking cookies tied to click events.

How does ConsentStack manage Sovrn Holdings consent?

ConsentStack categorizes Sovrn Holdings as marketing and blocks its scripts until marketing consent is explicitly granted. It detects Sovrn's ad serving and header bidding scripts and prevents cookie syncing and programmatic auction participation without visitor consent.

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Manage consent for Sovrn Holdings

ConsentStack automatically detects and manages Sovrn Holdings trackers so your site stays compliant with global privacy regulations.

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