Collective Roll

Collective Roll

Performance and display advertising network for mid-market publishers. StackAdapt scripts fire retargeting pixels on advertiser sites and serve native, display, and video ads across StackAdapt's publisher network.

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Overview

Collective Roll (operating as StackAdapt) is a performance and display advertising network for mid-market publishers. Scripts fire retargeting pixels on advertiser sites and serve native, display, and video ads across the publisher network.

What This Script Does

Collective Roll/StackAdapt scripts place retargeting pixels on advertiser websites to build audience segments of visitors for later ad targeting. On publisher sites, the scripts participate in real-time bidding auctions and render native, display, and video ad creatives. Cookies are set for user identification, frequency capping, and conversion attribution across the ad network.

Consent & Compliance

  • Consent Category: Marketing
  • Applicable Regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-in Required: Yes, under GDPR and ePrivacy for retargeting cookies and cross-site tracking

Retargeting and programmatic advertising involve cross-site user tracking and profiling for ad targeting, which requires explicit consent. Under CCPA, the data sharing involved may constitute a "sale" of personal information.

Should You Block This Without Consent?

Yes. Collective Roll/StackAdapt scripts perform retargeting and programmatic ad serving, both of which are marketing functions requiring consent. Block until marketing consent is granted.

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Consent Categories

Marketing

Also Known As

collective rollstackadaptStackAdapt retargetingdisplay ad networkperformance advertising

Industries

Computers Electronics and Technology

Tracked Domains (1)

stackadapt.comMarketing

Frequently Asked Questions

Does Collective Roll require cookie consent?

Yes. Collective Roll is a performance and display advertising network — its retargeting pixels and ad-serving scripts are marketing category. Under GDPR, explicit opt-in consent is required before any advertising pixels fire. CCPA requires that you offer opt-out rights for data sharing with advertising networks.

What does Collective Roll track on my website?

Collective Roll fires retargeting pixels on advertiser sites to track visitor behavior for ad targeting. Scripts serve native, display, and video ads across its publisher network. Cookies set by the platform identify returning visitors and link their site behavior to subsequent ad impressions across the network.

How does ConsentStack handle Collective Roll?

ConsentStack detects Collective Roll advertising scripts and classifies them as marketing. All associated pixels and ad-serving tags are blocked until a visitor grants marketing consent. On consent, scripts load normally. On denial, the tags remain suppressed, preventing retargeting data from being collected or shared with the ad network.

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Manage consent for Collective Roll

ConsentStack automatically detects and manages Collective Roll trackers so your site stays compliant with global privacy regulations.

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