Collective Roll
Performance and display advertising network for mid-market publishers. StackAdapt scripts fire retargeting pixels on advertiser sites and serve native, display, and video ads across StackAdapt's publisher network.
Overview
Collective Roll (operating as StackAdapt) is a performance and display advertising network for mid-market publishers. Scripts fire retargeting pixels on advertiser sites and serve native, display, and video ads across the publisher network.
What This Script Does
Collective Roll/StackAdapt scripts place retargeting pixels on advertiser websites to build audience segments of visitors for later ad targeting. On publisher sites, the scripts participate in real-time bidding auctions and render native, display, and video ad creatives. Cookies are set for user identification, frequency capping, and conversion attribution across the ad network.
Consent & Compliance
- Consent Category: Marketing
- Applicable Regulations: GDPR, ePrivacy Directive, CCPA
- Opt-in Required: Yes, under GDPR and ePrivacy for retargeting cookies and cross-site tracking
Retargeting and programmatic advertising involve cross-site user tracking and profiling for ad targeting, which requires explicit consent. Under CCPA, the data sharing involved may constitute a "sale" of personal information.
Should You Block This Without Consent?
Yes. Collective Roll/StackAdapt scripts perform retargeting and programmatic ad serving, both of which are marketing functions requiring consent. Block until marketing consent is granted.
Is Collective Roll GDPR compliant?
Collective Roll typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Collective Roll can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Collective Roll, not on Collective Roll itself.
Consent Categories
Also Known As
Industries
Tracked Domains (1)
Collective Roll's trackers are common, seen on about 9% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.
stackadapt.comMarketingstackadapt.com is a marketing domain operated by Collective Roll, used to serve ads, build audiences, and measure ad conversions. Seen on about 9% of scanned sites.
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