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LiveIntent

LiveIntent

LiveIntent is an identity and people-based marketing platform. Scripts read and write hashed email identifiers in the browser to recognize newsletter subscribers who visit advertiser websites, enabling email-based audience targeting for display campaigns.

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Overview

LiveIntent is an identity and people-based marketing platform. Its scripts recognize newsletter subscribers who visit advertiser websites by reading and writing hashed email identifiers, enabling email-based audience targeting for display advertising campaigns.

What This Script Does

LiveIntent scripts deploy an identity resolution mechanism on publisher and advertiser sites. When a user arrives from a newsletter click, the script captures the hashed email identifier from URL parameters and stores it in the browser. On subsequent visits, the script reads this stored identifier and sends it to LiveIntent's servers, which resolve it against their identity graph for audience matching. The script may sync identifiers with third-party demand-side platforms for programmatic ad targeting. Cookies and localStorage are used to persist the hashed email identifier.

Consent & Compliance

Consent Category: Marketing

LiveIntent scripts perform identity resolution using hashed email addresses for advertising purposes. Under GDPR, hashed email addresses are pseudonymous personal data requiring consent for advertising use. The cross-site identity resolution and data sharing with ad platforms requires explicit opt-in. CCPA classifies this as sale/sharing of personal information.

Should You Block This Without Consent?

Yes. LiveIntent scripts perform identity resolution for advertising targeting using hashed personal identifiers. They set persistent cookies and share data with advertising platforms. Block until the user grants marketing consent.

Is LiveIntent GDPR compliant?

LiveIntent typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So LiveIntent can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads LiveIntent, not on LiveIntent itself.

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Consent Categories

Marketing

Also Known As

LiveIntentpeople-based marketingemail-based targetinghashed email advertisingidentity resolutionnewsletter audience targeting

Industries

Marketing and AdvertisingBusiness and Consumer Services

Tracked Domains (1)

LiveIntent's trackers are common, seen on about 9% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

liadm.comMarketing

liadm.com is a marketing domain operated by LiveIntent, used to serve ads, build audiences, and measure ad conversions. Seen on about 9% of scanned sites.

Frequently Asked Questions

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33Across
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Programmatic advertising exchange and audience targeting platform. 33Across scripts participate in header bidding auctions and sync user identifiers to enable targeted advertising across their publisher network.
Sovrn Holdings
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Programmatic advertising platform and SSP for independent publishers. Sovrn Holdings scripts serve display ad units and participate in header bidding auctions. Also operates the Sovrn Commerce affiliate link monetization product.

Manage consent for LiveIntent

ConsentStack automatically detects and manages LiveIntent trackers so your site stays compliant with global privacy regulations.

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