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Amobee

Amobee

Amobee (now part of Samsung Ads) is a global advertising technology platform. Scripts deliver cross-channel advertising across digital, video, and connected TV inventory and track campaign performance metrics for brand advertisers.

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Overview

Amobee (now part of Samsung Ads) is a global advertising technology platform serving brand advertisers with cross-channel campaigns across digital, video, and connected TV inventory.

What This Script Does

The Amobee script delivers cross-channel advertising and tracks campaign performance metrics. It fires conversion and attribution pixels on advertiser websites, sets cookies to measure ad exposure across channels, and syncs user identifiers with demand partners. The script collects browser metadata, IP address, page context, and interaction data for campaign reporting and audience targeting.

Consent & Compliance

Consent category: Marketing

Amobee performs cross-channel advertising delivery and measurement. Under GDPR, explicit opt-in consent is required before any pixels fire. Under CCPA, cross-channel tracking constitutes sharing personal information for advertising. The ePrivacy Directive requires consent for all advertising cookies. IAB TCF Purposes 1, 2, 3, 4, and 7 apply.

Should You Block This Without Consent?

Yes. Amobee is an advertising technology platform. Block until marketing consent is granted.

Is Amobee GDPR compliant?

Amobee typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So Amobee can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads Amobee, not on Amobee itself.

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Consent Categories

Marketing

Also Known As

Samsung AdsAmobee DSPcross-channel advertisingCTV advertisingprogrammatic DSPad tech

Industries

Marketing and AdvertisingBusiness and Consumer ServicesComputers Electronics and TechnologyProgramming and Developer Software

Tracked Domains (2)

Amobee's trackers are common, seen on about 10% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

turn.comMarketing

turn.com is a marketing domain operated by Amobee, used to serve ads, build audiences, and measure ad conversions. Seen on about 10% of scanned sites.

tidaltv.comMarketing

tidaltv.com is a marketing domain operated by Amobee, used to serve ads, build audiences, and measure ad conversions. Seen on a small share of scanned sites.

Frequently Asked Questions

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Manage consent for Amobee

ConsentStack automatically detects and manages Amobee trackers so your site stays compliant with global privacy regulations.

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