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IPONWEB

IPONWEB

Technology platform and managed services provider for programmatic advertising infrastructure. IPONWEB (part of Criteo) builds and operates ad exchanges and trading platforms used by major ad tech companies.

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Overview

IPONWEB (now part of Criteo) is a technology platform that builds and operates programmatic advertising infrastructure including ad exchanges and trading platforms. Their scripts facilitate real-time bidding and ad auction processes.

What This Script Does

  • Facilitates real-time bidding (RTB) for programmatic ad auctions
  • Sets cookies for user identification across the programmatic advertising ecosystem
  • Syncs user IDs with demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs)
  • Collects browsing and behavioral data for audience segmentation and targeting
  • Makes requests to multiple ad tech endpoints during bid orchestration

Consent & Compliance

  • Consent category: Marketing
  • Applicable regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-in required: Yes under GDPR/ePrivacy. RTB infrastructure involves extensive cross-site tracking and data sharing.
  • IPONWEB/Criteo participates in the IAB TCF framework.
  • Cookie syncing across ad tech partners constitutes sharing personal data with multiple third parties.

Should You Block This Without Consent?

Yes. IPONWEB scripts are core programmatic advertising infrastructure involving real-time bidding, cookie syncing, and cross-site user tracking. This requires prior consent under GDPR and ePrivacy.

Is IPONWEB GDPR compliant?

IPONWEB typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So IPONWEB can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads IPONWEB, not on IPONWEB itself.

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Consent Categories

Marketing

Also Known As

IPONWEBCriteoBidSwitchRTB infrastructureprogrammatic ad exchangedemand-side platform

Industries

Programming and Developer SoftwareComputers Electronics and Technology

Tracked Domains (2)

IPONWEB's trackers are common, seen on about 12% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

bidswitch.netMarketing

bidswitch.net is a marketing domain operated by IPONWEB, used to serve ads, build audiences, and measure ad conversions. Seen on about 12% of scanned sites.

mfadsrvr.comMarketing

mfadsrvr.com is a marketing domain operated by IPONWEB, used to serve ads, build audiences, and measure ad conversions. Seen on about 4% of scanned sites.

Frequently Asked Questions

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ConsentStack automatically detects and manages IPONWEB trackers so your site stays compliant with global privacy regulations.

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