IPONWEB

IPONWEB

Technology platform and managed services provider for programmatic advertising infrastructure. IPONWEB (part of Criteo) builds and operates ad exchanges and trading platforms used by major ad tech companies.

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Overview

IPONWEB (now part of Criteo) is a technology platform that builds and operates programmatic advertising infrastructure including ad exchanges and trading platforms. Their scripts facilitate real-time bidding and ad auction processes.

What This Script Does

  • Facilitates real-time bidding (RTB) for programmatic ad auctions
  • Sets cookies for user identification across the programmatic advertising ecosystem
  • Syncs user IDs with demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs)
  • Collects browsing and behavioral data for audience segmentation and targeting
  • Makes requests to multiple ad tech endpoints during bid orchestration

Consent & Compliance

  • Consent category: Marketing
  • Applicable regulations: GDPR, ePrivacy Directive, CCPA
  • Opt-in required: Yes under GDPR/ePrivacy. RTB infrastructure involves extensive cross-site tracking and data sharing.
  • IPONWEB/Criteo participates in the IAB TCF framework.
  • Cookie syncing across ad tech partners constitutes sharing personal data with multiple third parties.

Should You Block This Without Consent?

Yes. IPONWEB scripts are core programmatic advertising infrastructure involving real-time bidding, cookie syncing, and cross-site user tracking. This requires prior consent under GDPR and ePrivacy.

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Consent Categories

Marketing

Also Known As

IPONWEBCriteoBidSwitchRTB infrastructureprogrammatic ad exchangedemand-side platform

Industries

Programming and Developer SoftwareComputers Electronics and Technology

Tracked Domains (2)

bidswitch.netMarketing
mfadsrvr.comMarketing

Frequently Asked Questions

Is consent required for IPONWEB scripts on my website?

Yes. IPONWEB (now part of Criteo) facilitates real-time bidding, sets persistent user identification cookies, and syncs identifiers across DSPs, SSPs, and DMPs. It falls under the marketing category. GDPR and ePrivacy require explicit opt-in consent before IPONWEB scripts may load.

What data does IPONWEB collect during ad auctions?

IPONWEB scripts set cookies for cross-site user identification and conduct ID syncing with demand-side platforms, supply-side platforms, and data management platforms. They collect browsing and behavioral data for audience segmentation, and make requests to multiple ad tech endpoints during bid orchestration on each page load.

How does ConsentStack detect and handle IPONWEB?

ConsentStack identifies IPONWEB by its RTB script requests and recognizes its association with Criteo and BidSwitch infrastructure. It classifies IPONWEB as marketing. When consent is denied, ConsentStack blocks the scripts from loading, halting bid orchestration, user ID syncing, and behavioral data collection.

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Manage consent for IPONWEB

ConsentStack automatically detects and manages IPONWEB trackers so your site stays compliant with global privacy regulations.

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