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RTB House

RTB House

Retargeting platform using deep learning models to serve personalized product ads to previous site visitors. The RTB House pixel logs catalog item views and purchase events on retailer and e-commerce sites. Uses this behavioral data to power highly targeted follow-up ads across RTB House's publisher network.

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Overview

RTB House is a retargeting platform that uses deep learning models to serve personalized product ads to previous visitors of retailer and ecommerce sites. Its pixel logs product views and purchase events to power highly targeted follow-up ads across RTB House's publisher network.

What This Script Does

  • Fires a tracking pixel on product pages, category pages, and checkout flows to log user activity
  • Records specific product views, add-to-cart events, and purchase conversions with product identifiers
  • Sets cookies to identify users across sessions and link browsing behavior to a persistent profile
  • Sends behavioral and product interaction data to RTB House's servers for deep learning model training
  • Enables personalized product retargeting ads showing previously viewed or related items
  • Serves retargeting ad creatives across RTB House's network of publisher sites

Consent & Compliance

  • Category: Marketing
  • GDPR: Behavioral tracking, product-level profiling, and cross-site retargeting require explicit consent. Deep learning-based personalization using browsing history constitutes automated profiling.
  • CCPA: Product browsing data and purchase history shared with RTB House for retargeting constitute sale or sharing of personal information. Opt-out rights apply.
  • ePrivacy: Retargeting cookies for behavioral profiling and cross-site ad delivery are not strictly necessary and require prior consent.

Should You Block This Without Consent?

Yes. RTB House is a retargeting advertising platform that tracks user product interactions for personalized ad delivery. Its entire purpose is marketing, and it must be blocked until explicit consent is obtained.

Is RTB House GDPR compliant?

RTB House typically loads marketing trackers, which are not strictly necessary for your site to work. Under the GDPR and the ePrivacy Directive, non-essential cookies and trackers must stay blocked until a visitor gives clear opt-in consent. So RTB House can be fully GDPR compliant, but only if your site holds its scripts until consent is granted and lets visitors decline just as easily. Compliance depends on how your site loads RTB House, not on RTB House itself.

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Consent Categories

Marketing

Also Known As

RTB Houseretargeting platformdeep learning retargetingecommerce retargetingRTB pixelpersonalized ads retargeting

Industries

Computers Electronics and Technology

Tracked Domains (1)

RTB House's trackers are common, seen on about 10% of the sites ConsentStack has scanned. Scan your own site to see which of these are firing before consent.

creativecdn.comMarketing

creativecdn.com is a marketing domain operated by RTB House, used to serve ads, build audiences, and measure ad conversions. Seen on about 10% of scanned sites.

Frequently Asked Questions

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