33Across
Programmatic advertising exchange and audience targeting platform. 33Across scripts participate in header bidding auctions and sync user identifiers to enable targeted advertising across their publisher network.
Overview
33Across is a programmatic advertising exchange and audience targeting platform. Publishers use 33Across to monetize their ad inventory through header bidding, while advertisers use it to reach audiences across the 33Across publisher network.
What This Script Does
The 33Across script participates in header bidding auctions by evaluating available ad inventory and submitting bids in real time. It syncs user identifiers across its network by setting third-party cookies and firing pixel requests to match users with demand-side platforms. The script collects browser metadata, IP-derived location data, and browsing context to inform bid decisions and audience segmentation.
Consent & Compliance
Consent category: Marketing / Advertising
33Across processes personal data for programmatic advertising and cross-site user identification. GDPR requires explicit opt-in consent before any cookie setting or data collection. CCPA requires a "Do Not Sell or Share My Personal Information" mechanism. The ePrivacy Directive mandates consent for all non-essential cookies. 33Across participates in IAB TCF, and Purposes 1, 2, 3, 4, and 7 typically apply.
Should You Block This Without Consent?
Yes. 33Across is a pure advertising technology. No part of its functionality is required for website operation. Block until marketing consent is granted.
Consent Categories
Also Known As
Industries
Tracked Domains (2)
33across.comMarketingtynt.comMarketingFrequently Asked Questions
Does 33Across require cookie consent?
Yes. 33Across is a programmatic advertising exchange and falls under the marketing category. Under GDPR, explicit opt-in consent is required before its scripts load. Under CCPA, it constitutes sharing personal data for advertising purposes, requiring opt-out rights.
What data does 33Across collect?
33Across scripts participate in header bidding auctions and sync user identifiers across its publisher network. They collect browser metadata, page context, and user IDs to build audience profiles for ad targeting. Cookies are set for bid optimization and frequency capping.
How does ConsentStack detect and manage 33Across?
ConsentStack detects 33Across by its script domains and assigns it to the Marketing consent category. When consent is denied, the script is blocked before it loads. When consent is granted, 33Across is permitted to run and participate in ad auctions.
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Manage consent for 33Across
ConsentStack automatically detects and manages 33Across trackers so your site stays compliant with global privacy regulations.