Elevar

Overview

Elevar is a server-side tracking and data layer platform built specifically for Shopify merchants. It addresses the growing accuracy gap in client-side marketing attribution by providing a structured, reliable data layer that captures e-commerce events and routes them to advertising platforms with higher match rates than traditional pixel-based tracking.

What This Script Does

Elevar's scripts construct a comprehensive data layer on Shopify storefronts, capturing e-commerce events including product views, add-to-cart actions, checkout initiations, and completed purchases. The scripts enrich these events with product metadata, transaction values, and customer identifiers before routing the data to connected marketing platforms such as Google Ads, Meta Ads, TikTok Ads, Pinterest, and Snapchat. Elevar sets first-party cookies to maintain visitor identity across sessions, improving attribution accuracy for advertising platforms. The scripts also implement server-side tracking via a server container, sending conversion data from the backend to reduce reliance on browser-based pixels that are affected by ad blockers and cookie restrictions.

Consent & Compliance

Elevar's primary function is to improve the accuracy of marketing attribution and conversion tracking for advertising platforms. Under GDPR and the ePrivacy Directive, setting cookies for advertising attribution requires explicit consent. The data layer events collected — including purchase behavior, product interactions, and customer identifiers — constitute personal data processing for marketing purposes. Under CCPA, sharing conversion data with advertising platforms qualifies as a "sale" or "sharing" of personal information, triggering opt-out rights. The consent category is marketing and analytics.

Should You Block This Without Consent?

Yes. Elevar's core purpose is marketing attribution — routing behavioral and conversion data to advertising platforms for campaign optimization. This is non-essential tracking that requires consent under GDPR and ePrivacy. All Elevar scripts, including server-side tracking endpoints, should be gated behind marketing consent to prevent data transmission to ad platforms without visitor authorization.