LTK

Overview

LTK (formerly rewardStyle and LikeToKnowIt) is a creator commerce and affiliate marketing platform that connects influencer content to shoppable product links. Retailers and brands integrate LTK to enable commission-based attribution when customers click on creator-curated product links and make purchases. LTK scripts appear on websites that participate in the LTK affiliate network to track referral clicks and attribute conversions to specific creator campaigns.

What This Script Does

LTK scripts load on participating retailer websites to capture conversion events when visitors arrive via LTK-tracked affiliate links. The scripts set attribution cookies that identify the referring LTK creator and link click, persisting this attribution across a session or multi-day window to allow for delayed purchase attribution. When a purchase is completed, the conversion is reported to LTK's attribution servers (api.ltk.com or related endpoints) along with order value and product data. These events are used to calculate and pay creator commissions. Cookies set during the attribution window typically expire within 7–30 days. LTK scripts may also support the embedding of shoppable link widgets directly on a website, requiring additional script loading for widget rendering and interaction tracking. Data collected includes referral source identifiers, order values, and product IDs — not typically email addresses or directly identifying personal data at the script level.

Consent & Compliance

LTK's attribution cookies are marketing trackers under GDPR and the ePrivacy Directive. Their purpose is to record that a visitor arrived via a specific affiliate link and to attribute any resulting purchase to that link — this is commercial tracking that requires prior consent from EU visitors. The cookies are third-party in the sense that they report data to LTK's servers, even if the cookie itself is set in a first-party context. Under CCPA/CPRA, referral tracking and purchase attribution data linked to identifiable users constitutes personal information, and sharing this with LTK for affiliate commission purposes may qualify as a sale or sharing requiring opt-out disclosure. LTK is a US-based company; EU data transfers rely on Standard Contractual Clauses. Consent category: marketing.

Should You Block This Without Consent?

Yes. LTK scripts perform affiliate attribution — tracking visitor origin and purchase behavior to support influencer commission payments. This is marketing tracking that requires prior consent from EU visitors. The scripts should be blocked until marketing consent is granted, with the understanding that untracked conversions during the consent-gated period may result in missed affiliate attribution.